More Ounce To The Bounce: Network Celebrates B´Day and New Deals
Have you seen Bounce TV yet? Well, a growing number of you have being watching it. Bounce TV, the network focused squarely on programming for African-American audiences, is readying for its one-year anniversary on September 26. And the network has announced a slew of new business deals.
Since its founding in 2011 by Martin Luther King III and civil rights legend Ambassador Andrew Young, Bounce TV says it has reached up to 80 percent of African American homes. It is currently in 17 of the top 20 African-American markets and in more than 60 percent of total U.S. television households. So if you’re living in New York, Los Angeles, Chicago, DC, Atlanta or Philly, for example, no doubt you’ve caught Bounce TV.
In 10 days, Bounce TV will go on the air in Detroit, Phoenix, Minneapolis and Orlando too. Bounce TV also released news that it has inked its first motion picture licensing agreement with Lionsgate that will allow Bounce to broadcast a package of African American-skewing Lionsgate movies, such as Halle Berry’s Academy Award-winning performance in Monster’s Ball and Pride starring Terrence Howard and Bernie Mac.
“I am very proud of our network and the amazing growth it has enjoyed. Bounce TV’s rapid expansion validates the need for free programming for our under-served community,” said King, a member of Bounce TV’s board of directors, in a press statement.
Bounce TV targets African Americans primarily between the ages of 25 and 54 with movies, live sports, documentaries, original series and more. It airs 24 hours per day, seven days a week on the digital signals of local television stations.
With African Americans watching more television than other segments of the population, according to Nielsen research, Bounce TV may well be on is way to becoming the major TV network.