Almost every day, when TV personality Sherri Shepherd steps up to the table to join the other women of The View, it is inevitable someone will say something about Sherri’s hair. Whether good or bad, Shepherd is constantly making a hair statement with the wigs she wears.
Now, the actress has announced her own line of wigs through a partnership with Aderans Hair– LUXHAIR NOW by Sherri Shepherd – that includes a full wardrobe of hairstyles.
“Wigs have always been a part of my life and have become a staple accessory in my closet. I can remember being a little girl and hearing all the commotion in my house from my mom, aunts and grandmother when picking out their wigs for the day. It was such a good time for them and part of their everyday beauty routine,” said Shepherd in a press statement.
The line includes 12 wig and extension styles, ranging from short to long to curly, and 18 color options, including jet black, deep red and silver grey. According to the company, each piece is hand-woven and treated with a unique texturized styleable Keralon that is supposed to make “each synthetic fiber and strand as style friendly and durable as natural hair.” Some pieces will have soft lace fronts. Shepherd’s wigs cost between $69 and $99 and will be available starting this month at Wigs.com, independent wig and beauty supply channels, Web retailers, catalog and shopping TV.
The Florida Courier reports that wigs and weaves are the moneymakers in the beauty industry: “According to the Black Owned Beauty Supply Association, the Black hair care and cosmetic industry is a $9 billion industry and it serves millions of African-Americans.” Yet, says the article, African Americans don’t have much ownership in the industry. Well, add Shepherd to the list of African-American celebrities with their own wig lines. Some of the others include: Vivica A. Fox, Elise Neal, and Iman.
Montgomery Frazier, ”The Image Guru,” feels the Shepherd collection has a good chance at success because there is a great demand, especially in the ethnic community. “I think that most ladies of color, who do not opt for extensions or weaves, or lengthy hair straightening processes, see wigs as a quick, versatile alternative for a multitude of styles that give them all the personalities they desire and compliment all their outfits appropriately,” he says.
And because Shepherd is a celebrity she has an edge in promoting her line—by wearing it on television daily. Concludes Frazier, “Look at women like Cher and Lady Gaga —icons. They’ve been known as much for their hairstyles as… their fashions.”