Hiyaw Gebreyohannes Turned His Mom’s Food Into Big Business

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September 12, 2012 ‐ By

Image via @Hijaw, Twitter

Hiyaw Gebreyohannes makes a living making food. The 31-year-old is the owner and founder of Taste of Ethiopia, a company that makes prepared food that is sold in places like Whole Foods and Fairway in New York City.

His culinary roots go back to his mother’s restaurant chain, which spanned across Michigan and Canada. Born in Djibouti, he says his goal is to be “authentic.”

Black Enterprise has added its profile of Gebreyohannes to its Cool Jobs series, showcasing the way he has taken the obvious love that his mother’s customers had for her food to a broader audience.

“I adopt a ‘small-batch philosophy,’” he tells the site. “There is a danger when you beef up production. You don’t want to get to a point where you have to water down the quality of your product.”

To learn more about how Gebreyohannes mixes his passion for food with his passion for business, visit BlackEnterprise.com.

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