Shooting Billboard! NBA Considering Ads To Be Placed On Jerseys
When the 2012-2013 NBA season begins, you might notice something different about the uniforms. according to EURweb, the NBA is considering adding two- by-two inch patches to the jerseys in order to make an extra $100 million a year. If it works out as planned, the jerseys will look similar to the racing industry wear advertisers are slapped on any open space on the jackets.
The NBA deputy commissioner Adam Silver sounded very optimistic saying:
“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall. I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”
Just placing them on the shoulders won’t be too bad but it’ll be interesting to see what happens if an advertiser buys space on a team’s jersey and one of its superstar players has a deal with a direct competitor. If the owners are as excited as the deputy commissioner says, that will definitely be something they have to consider. Also, the jerseys sold in stores are exact replicas so those same patches will be on the jerseys for sale. That could possibly result in higher prices for the jerseys.
Do you think this is a good idea? Will it eventually raise prices for everything else associated with games and paraphernalia if this passes?