That Ochocinco Rain Just Won’t Let Up: Chad Loses Endorsement Deal

August 16th, 2012 - By Brande Victorian

 

Source: Essence

It’s still raining awfully heavily in Ochocinco-Lozada land. Just when it seemed like Chad might still have at least one source of income, an endorsement deal he had with Zico coconut water was yanked right out from under him less than a month after he signed on the dotted line July 25.

A rep for Zico released a statement yesterday which read:

“In light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”

In other words, they don’t support cheating and headbutting of any kind.

I’m not sure if Chad has anything else to lose after parting with his wife, his team, his show, and his endorsement deal all in a matter of four or five days, but for some reason I don’t feel safe saying the former Dolphins player has officially hit rock bottom. I wouldn’t be surprised if this turned into a Terrell Owens situation with the mothers of his children ganging up on him if he can’t manage to keep up his child support payment given his current economic situation.

On Twitter, Chad’s avatar (below) reflects the tight situation he’s found himself in, and his daughter, who appears to be his spitting image even in a blurred photo, has also spoken out about her dad’s situation.

 

It might be too late for Chad and Ev to forgive and forget, but her gesture was sweet.

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  • Truth

    It’s not fooling anyone, Evelda is the Good Angel and Chad is the Evil Warlock? Please!! We have all seen Evelyn live and in living color. Slapping her supposed Best friend, Bulling, cursing, threating people, keeping it 100, walking across tables, throwing bottles, glasses, shoes. Chad is and was no angel, but Evelyn is swine wearing pearls. He was college educated, she is Street.
    I know why Antoine didn’t marry her now, and so does the rest of the world.

  • Treacle234

    He’ll be find just hopes he has enough money in the bank to support his 5 or 10 children.

  • guest234

    Dang, he is learning his lesson by fire. It’s sad what he’s going through but sometimes these men forget that just because they are high profile and seem to be loved by the masses, as soon as something happens you are viewed as the angry, belligerent, dangerous black man. They take everything from you and never let the offense go. Chris Brown can’t be mentioned on mainstream (read mostly white) sites without his DV being referenced. However, how often is Motley Crue drummer Tommy Lee’s DV against Pamela Anderson mentioned? NEVER. And he went to jail for 6 months behind it – don’t believe me…look it up. Not only did he do this but it happened MANY times – once while she was holding their infant. Since that he has been in many violent altercations – one at MTV with Kid Rock. He lost no money, endorsements, nothing. Also, Pam Anderson has gotten back with him multiple times since – no one harasses her like they do Rihanna for just mentioning Chris Brown. And don’t say the internet gives more access – the last time they got together was 2008 – the internet was in full effect. There is ONE sentence on Wiki about his offenses – not just allegations like in Chad’s case but offenses he was found guilty of. Chad has a section on his Wiki entitled “Arrest,” Tommy Lee’s is entitled the very vague “Legal Issues.” I hate this kind of stuff…sometimes I wish I was blind to it – it’s depressing.

    • ChrissyA

      I think the main reason why people, especially women, have a little more sympathy for Chad is that he’s been good for the most part his entire career (11yrs in the NFL). But you’re right because he’s black he loses everything but when a white celebrity does something they lose nothing… Roethlisberger QB for the Steelers was arrested and accused of sexual assault multiple times in his career but you never ever hear about that…he still had has his endorsements and it is whispered that he paid the girls off… all he got was a 4 game suspension for the last accusation by NFL commissioner Goodell… I don’t like putting color into things but sometimes things are they way they are…

      Also I don’t condone violence against women or men, people have the ultimate ability to control their actions… but what people don’t mention is that people who like to take people to their limits are just as much at fault as the person who lost it.

    • Claire

      So true so why would Brothers mess up in the first place?

  • mochaaa

    his daughter needs remedial english. i understand its a social network but cmon. i really feel bad for chad though.

  • Kayo

    Sucks for him.

  • bluekissess

    He will get picked up by another team. Hopefully the Raiders he can reunite with Carson Palmer

  • josh

    Chad should have NEVER got with Evelyn.

    • Kayo

      Are you implying that his behavior is her fault?

      • get real

        She found the receipt and went “basketball Wives” on him. In order to get head butted you gotta be face to face right? After her going “BB wives” on him he head butted her. The drama queen ran to the neighbors house acting is if she’s just been stabbed 7 times to make her case look good. 2 days later she files for divorce and says he need help. Come on people you can’t see through her bs? And you folks wonder why rich black dudes date white women.

      • http://www.facebook.com/rita.b.vonteese Rita Balenciaga Von Teese

        She knew he was sleeping around, she agreed to it as long as he used condoms. On the show she said “just tell me.” Sooooooooo she was just being dramatic for no reason. He also saiid if I see a female I like we should be able to bring her home. She never said no, all she said was “what if I dnt like her.” She knew about his ways so her tripping was without merit. BUT YOU NEVER PUT YOUR HANDS ON A WOMAN TO INJURE HER!!! EVER!!! I DNT CARE IF SHE IS IGNORANT, VIOLENT, CLASSLESS, AND TRASHY.

    • Ann

      I strongly agree.

      • SocialButterFly

        I second that! if he never woulda met her, he wouldnt be in this predicament.

        • Kayo

          And how do you know that?

  • lalatarea

    I’m glad it seems like his daughter has some sense. Lol ijs lately this kid on twitter have been speaking really reckless and aft least she seems to still be child.

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  • diggy p.

    This whole situation has been a complete domino effect for Ochocinco. Funny how Evelyn is still a part of Basketball Wives. SMH.

    • bluekissess

      I guess BBW would rather see her head butt someone else then her getting head butted on

    • Kayo

      Do you expect VH1 to take the high road and terminate her from the show? She is still on BBW because she brings in money for their network. I don’t care about Chad or what he does, but what I see here is the NFL and whoever else letting the world know that they won’t tolerate poor behavior from Black athletes. Nothing is going to change, which is why Black people need to learn to not f@ck up.

      • diggy p.

        I never said I cared either. I said no one deserves everything he has been through. Everyone makes mistakes and everyone fcks up once in a while. Black, white, whatever…there really isn’t a color to foolishness.

        • Kayo

          But I never accused you of caring. And in your first comment, you only said that the situation has been a domino effect for Chad. You never mentioned anything about no one deserving his plight and making mistakes. And yes, foolishness doesn’t have a color, but that is not the point I was making. Charlie Sheen is a prime example. That guy is a drug addict and an alleged abuser, but he currently has his own TV show and still picking up work while Chad has lost work.

      • Pat

        These black guys refuse to learn. they apparently enjoy getting their heads whipped and paying the price for it. I came to the conclusion that they don’t have a problem with loosing their money, paying money in child support, making it rain, out of control spending, marrying and dating foul mouth women of another race.

        • Kayo

          They don’t know any better, but refuse to learn.

        • get real

          Uh Evelyn lozado is an Afro Puerto Rican. She’s of African descent. Just from Puerto Rico.

          • Kayo

            She is not from Puerto Rico. She is from Brooklyn.

            • http://www.facebook.com/rita.b.vonteese Rita Balenciaga Von Teese

              Both of her parents are still Puerto Rican. She doesn’t have to be FROM there to be it.

              • get real

                Thank you again.

              • Kayo

                But I never said she had to be from Puerto Rico to be Puerto Rican. I simply stated that she is from Brooklyn, and not Puerto Rico as the previous commenter incorrectly stated.

          • Claire

            She is African Puerto Rican. Afro is a hair style not ethnicity.

            • http://www.facebook.com/rita.b.vonteese Rita Balenciaga Von Teese

              Afre is the shortened term for African honey. It is too a hairstyle but is very much used towards the ethnicity.

              • get real

                Thank You. Damn

    • get real

      This helps the little opportunist’s career. She couldn’t wait to divorce him. She’s an over the hill jumpoff who found a simp, trick sucker like Chad to wife her up. And he’s paying for wifing up a hoodrat. And he paid for it overnight. I blame Chad and no one but Chad. Funny now she’s talking that “Domestic Violence is wrong” nonsense (which it is) but she’s the most violent person on TV today. She played him and she played him good. Next she’s going to bring out Gloria Allred and try to be this Domestic Violence advocate to gain sympathy.

  • baddvixentype

    sad. he doesnt deserve that idc what happen and what anyones else thinks. we as people and former “fans” should not take pleasure in watching someones life fall apart. he worked hard to get where he is even if he hasnt been his best lately. its sad, period.

  • Ashe

    He never should have said “I don’t give a f–k about my career.” He spoke it into existence. SMH… Hope he can somehow bounce back from this.

    • guest234

      We don’t know if he said that or not. All we have is the “woman’s” word saying so. The 911 caller never said he heard that and he is the next door neighbor.

      • Claire

        Well if he said it or not he behaved like it.