…you want to connect with a prospective client
I read on your company blog [BIT.LY LINK] that you were having trouble with [ISSUE]. At [YOUR COMPANY] we work with businesses in the [TYPE] industry. We specialize in solving the exact type of problem you mentioned in your post. Maybe we can help point you in the right direction. Let’s connect.
…you want to connect with someone you met three months ago at some networking thingamajig
(Note: You should never wait three months to connect with someone after you’ve met at a networking event. So let’s just assume that this person just joined Linkedin last week.)
We met in July at the best damn networking event ever and were supposed to get together for coffee afterwards to discuss [PROJECT]. I think we both went out of town on business but now would be the perfect time to reconnect. Are you available to meet up anytime soon? I see that you just joined Linkedin and I’d be more than happy to give you a few best practice tips about the platform. Let me know.