Photo Credit: Linkedin

…you want to connect with a prospective client

[THEIR NAME]

I read on your company blog [BIT.LY LINK] that you were having trouble with [ISSUE]. At [YOUR COMPANY] we work with businesses in the [TYPE] industry. We specialize in solving the exact type of problem you mentioned in your post. Maybe we can help point you in the right direction. Let’s connect.

Best regards,

[YOUR NAME]

…you want to connect with someone you met three months ago at some networking thingamajig
(Note: You should never wait three months to connect with someone after you’ve met at a networking event. So let’s just assume that this person just joined Linkedin last week.)

[THEIR NAME]

We met in July at the best damn networking event ever and were supposed to get together for coffee afterwards to discuss [PROJECT]. I think we both went out of town on business but now would be the perfect time to reconnect. Are you available to meet up anytime soon? I see that you just joined Linkedin and I’d be more than happy to give you a few best practice tips about the platform. Let me know.

Best regards,
[YOUR NAME]