Ummm, So Swizz Beatz Is Only Relevant Because He Married Alicia Keys?

August 8th, 2012 - By Brande Victorian

Source: celebitchy.com

This must be blank stare day because that’s been my reaction to entertainment news all morning.

Popular producer Bangladesh who “has produced hits for the likes of Lil Wayne (“A Milli,” “6 Foot 7 Foot”), Nicki Minaj (“Did It On’em”) and Gucci Mane (“Lemonade”)” stuck his foot all the way in his throat during a recent interview with XXL magazine. The mag asked him for his thoughts on Swizz Beatz and let’s just say his answer was heavy on the shade.

“I don’t think Swizz is relevant. I’m keeping it 100,” he said. “I think there’s a difference between relevance and musical relevance. You married a lady that’s poppin’ [Alicia Keys], you know it’ll give you a lot of relevance, but you gotta make hits. Ain’t no hits. Are you relevant for the craft you’re doing or the life you live as far as the decisions you make?”

That’s the million dollar question a lot of popular artists out here need to be asked but many would argue Swizz Beatz isn’t one of them, judging from his latest tracks wit Nas and Rick Ross. Besides, Alicia Keys isn’t exactly at the pinnacle of her career. She’s still popular and doing a lot of great things, but she’s not really “poppin’” in the music world. She’s set her sites on bigger things than being a performer, like Broadway and the AIDS crisis in Africa. She doesn’t and probably couldn’t make her husband popular even if that was their goal.

As if Bangladesh’s comments weren’t comical enough, his retraction makes this story all the more humorous. As soon as the article spread he immediately backtracked with a tweet to Swizz and some other people I imagine have the power to make his career irrelevant:

Source: NecoleBitchie

The whole chopped and screwed excuse is about as old as the reality TV shows where it originated. Regardless of whether the Swiss comment was the focus of the interview or not, it obviously was more interesting to the mag than any of Bangladesh’s projects, and those are still his words. You can’t deny that no matter how much you try to flip the context script.

I can’t say this tweet from Swiss is in response to this interview, but it’s certainly fitting:

Thoughts? Does Alicia Keys keep Swizz relevant?

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  • bigdawgman

    I didn’t even know this dude until the whole thing about him allegedly cheating with Alicia, but then again, I rarely listen to the garbage on the radio. Bangladesh? Isn’t that a country near India?

  • disqus_WfmNqv9gsC

    um…no

  • Trisha_B

    Oh you fancy huh Bangladesh? He must be upset about an artist choosing Swizz over him lol. I don’t even know who Bang is, but i may have heard his music. Swizz been focusing on other things right now, like teaching at NYU, endorsements, etc.

  • Kenedy

    Swizz has always been relevant ever since the Ruff Ryders days…so i don’t know what the hell he’s talking about

  • Kayo

    Why has the word ‘relevant’ become so popular with Black folks recently? If I have to hear or read someone else say that someone isn’t relevant…

    • Veratta Pegram-Floyd

      Same with ratchet.

      • Kayo

        Yes, that too.

  • Candacey Doris

    To be totally honest, I’m not a Swizz Beats fan. But it seems he had fans before Alicia Keys. The marriage probably did boost him to those that hadn’t heard of him though.

  • http://twitter.com/MsRedboneBrite Tee Elyse

    Umm…I’m pretty sure I’ve been bumping Swizzy heavy since before & after he married Ms. Keys! & I know all producers are supposed to have a “distinct” sound, but to me, every Bangladesh beat sounds the same! looks like to me that he’s only relevant because he has to sue Lil Wayne every chance he gets to get his paper! Like, why work with an artist again (6 Foot, 7 Foot) when they didn’t pay you the first time around (A Milli)??

  • mindypatterson

    the question-uuummm swizz beatz is only relevant because he married alicia keys??
    answer-uummm….YES!!! when was the last time he was featured on a song or had a hit?? heck! when was the last time he even came out,with an album?? the ONLY thing that’s keeping him in the somewhat limelight,is being married to keys.

  • nille

    Swizz woman drama put his name in the media more than it was especially in mainstream. Alicia was already mainstream and marrying her made a potential worse situation better for Swizz.

  • Guest360

    He should have kept his mouth shut on this one. If he’s as close to Swizz that he felt the need to try to backtrack on twitter, why didn’t he do this in his interview? Why not say “Swizz is a cool guy. I’ve got nothing but respect for him” and leave it at that? Why bring up his marriage to Alicia Keys at all? He was definitely throwing massive shade at the man and when it backfired, tried to backtrack and act like he didn’t just sound like a jealous fellow. To me, Swizz is fine and was fine before he even got with AK. And AK is fine too. She’s putting out a new album but clearly that’s not a her sole focus. She’s very much involved in charity, broadway, and probably doing a whole lot more than we even know about. So let’s not talk about their relevance when the both of them are doing fine together and individually.

  • bri

    This is the same dude that had to sue YMCMB to get paid. Swizz produced some of Nas’ songs on his new album.

  • Lola

    Wow, sounds like the author of this article is throwing more shade at Alicia Keys than anything. If 14 Grammys and being named Billboard R&B artist of the decade aren’t poppin, than what is?

  • Nicole

    Honestly she does. No one plays swiss in the club like they bang other producers hits. Swiss is only relevant b/c he married our musical sweetheart & the controversy surrounding their relationship.

  • Ay

    Author’s on point. Swizz was a millionaire before Alicia even had a deal. And Alicia has never been the “hot” chick (and I stan for her).

    • Kay

      *blank stare* Alicia has never been the hot chick? What rock have you been living under?

    • Nella

      You on point with Swizz being hot way before Alicia… But have to disagree on her not being the hot chick. She definitely made it to that status…

  • Treacle234

    I loved his song, not sure the name but it goes ‘she got money in the bank’

  • KJ23

    That’s real disappointing because both of them are such great producers but… all I gotta say is On to the Next One….