Q&A: Kenicia Cross, Co-founder of Image Consulting Firm Iconiq, Talks Fashion and Virtual Styling
Located in Miami, image consulting firm Iconiq speaks to the way founders Kenicia Cross and Angelique Michelle would like to be perceived. Both 2005 graduates of Howard University, the two officially formed their business a few years after. The firm offers services that include styling, image consulting, personal shopping and a wardrobe rework.
The virtual styling computer program, Iconiq Virtual Wardrobe, one of their most notable developments, is being transformed into an iPhone app and an interactive website. News reporter turned stylist Cross and image consultant Michelle — who’s worked with the likes of Chris Brown and Kelis— are counting on technology to distinguish and elevate Iconiq in the world of fashion.
Madame Noire: How did you meet and come up with the idea to found Iconiq?
Kenicia Cross: Both Angelique and I graduated from Howard University; she went to school for fashion merchandising, I went to school for journalism. After graduating I moved to California where I was a newscaster. I’d do on-air things and would always ask her what I should wear. I’d send her pictures on my cell phone and I would think, “I wish there was a way you could see my whole closet.” We decided that we would come up with a way to solve this problem. If we were having this issue, we were sure people all over the world could use the same services.
MN: You have a journalism background. How did you become a seasoned stylist?
KC: Growing up I was always into fashion and beauty so I kind of just have a natural talent and passion for it, whereas fashion is what Angelique got her degree in. With her being creative and my skill set — organizing and the business side of things — we make the perfect pair. An important part of running a business with a partner is making sure you complement each other. We taught each other along the way.