The images of black people on television may start to change after all now that Pearlena Igbokwe will have something to do with it, on one channel at least. The veteran program executive has left Showtime after 20 years to join NBC as its new Executive Vice President of Drama Development.
Igbokwe will oversee the development of all of NBC’s dramas and report to NBC Entertainment president Jennifer Salke who said in a press release:
“Pearlena has forged an impressive track record over her successful career that has earned her the admiration of the creative community. She will bring a unique perspective to development that will help us reach our goal of once again making NBC the home of some of the best and most respected dramas on television.”
Robert Greenblatt, Chairman of NBC Entertainment,whom Igbokwe worked with for seven years at Showtime also sung her praises:
“Pearlena is hands-down one of the best creative executives I’ve ever worked with and I’m thrilled she is coming to NBC,” he said. “She will be instrumental in reinvigorating our drama slate and making the network a haven for the top creative people in our business.”
“Nurse Jackie” and “The Big C” are just two of the major network successes under Igbokwe’s belt. She was also instrumental in creating the “Soul Food” series and developed the pilot for the new upcoming Showtime series “Masters of Sex” starring Michael Sheen. Much is definitely expected of her as she fills the shoes left by Laura Lancaster and no doubt feels the pressure as the network struggles to develop a break-out drama with any longevity. Hopefully Igbokwe is up to task and will bring some black talent along for the ride as well.
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