Swarms of black women are chatting with their friends, puckering their lips, posing for pictures, and signing their daughters up for college scholarships. If it sounds like a lot is going on, that’s because it is. The “My Black is Beautiful” convention center booth at Essence Music Festival is truly popping.

In case you’ve been living under a rock the ”My Black is Beautiful” campaign is a part of Procter & Gamble’s long-standing commitment to touch and improve the lives of African-American women everywhere through beauty brands and standards.

And now that the campaign has partnered with the United Negro College Fund and Black Girls Rock, it’s more than just beauty, it’s about a bright future. The organizations are trying to encourage young, black girls to “Imagine a Future” of possibilites. And what better way to do that than by using education as a tool?

In order to make education more accessible to young black students, The United Negro College fund is providing scholarships. If you’re in the New Orleans area, be sure to stop by the My Black is Beautiful booth. If you’re not in New Orleans, show your support for the campaign and the good work their doing by liking their Facebook page or following them on Twitter @MBIBMovement. 

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