About Her Business: Yandy Explains How She Used VH1 To Build Her Personal Brand

June 19th, 2012 - By madamenoire

Source: hiphopweekly.com

From Black Enterprise

Audiences tuned in religiously to watch the ladies of VH1′s Love & Hip Hop go through their personal and professional triumphs and trials. In Season 2 of the popular series was breakout star, Yandy Smith, entertainment manager to platinum-selling hip-hop artist Jim Jones, among others. Viewers watched as she made major moves for her client and ended up severing ties with him in an unfortunate personal battle with his beau, castmate Chrissy Lampkin.

It’s no doubt that the show widened the scope of exposure for all cast members to millions of new consumers. Smith continues her work as a manager to stars including Missy Elliot and has expanded her brand to the film, accessories and publishing industries.

As the show returns for a third season, taking its cameras to spotlight the who’s who of talent on Atlanta’s popular music scene June 18, we caught up with Smith to talk how Love & Hip Hop changed her life and what her next boss move will be.

To see what Yandy has in store, head over to BlackEnterprise.com.

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  • Gimmeabreak78

    Note to the author: a beau is by definition a man, so Chrissy cannot be Jim Jones’ beau (unless you know something about her the rest of us don’t know).

  • olivia

    LOL at this poor kid. The only thing Love and Hip Hop did was show her making a complete fool of herself.

    I don’t care how much money she has, I am also unable to take her serious.

  • Rayven

    She is an an intelligent woman but she comes across has a snob, if she was more down to earth and didnt have her nose up in the air she would be even more successful, she mentioned money and brand too many times for me to take her serious.

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