Is there anything Jennifer Hudson can’t do? The 30-year-old singer, Oscar winner, author, and Weight Watcher’s spokesperson has a number of successes under her belt and now she’s setting her sights on a new venture: fashion.
Woman’s Wear Daily reports the newly minted fashion designer will introduce the Jennifer Hudson Collection for QVC in September.
Recently, Jennifer famously lost 80 pounds on Weight Watchers and dropped from a size 16 to a size 6. She told WWD that her new line will feature clothes for those sizes and in between:
“I feel like I represent every woman. I’ve been on both sides of the fence. I’ve been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it — no matter what size you are — and you could feel comfortable in it.”
The line is being touted as “affordable”, but that’s a relative term considering a purchase will set you back $75 for a sheer maxiskirt, 74.50 for a bodycon dress and $50 for a pair of leggings. The most expensive of the 14-piece line is a $170 coat.
The designs are inspired by Jennifer’s own style. And if you thought you had a lot of clothes, this celeb says she owns 300 pairs of leggings!
”I’m the legging queen. What I love about a legging is, again, it’s a piece you can dress up or down and it’s still comfortable.”
Woman’s Wear Daily reports that QVC is excited about the line. Doug Howe, QVC’s executive vice president of merchandising, planning and sales, says: ”[Jennifer] has this great Cinderella story, an aspiration for different women. We don’t overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person’s story and product. That dictates who buys it.”
Are you excited to hear about Jennifer’s clothing line? Will you be wearing her designs?
Alissa Henry is a freelance writer living in Columbus, OH. Follow her on Twitter @AlissaInPink
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