Have you seen those new Best Buys ads yet? You know the ones that showcase a variety of contributors to the tech space from the guys who created Words With Friends to the man who enabled your phone to be able to take a photo? Well, they are all the same gender and same ethnic type; leading one to believe that this is the standard in digital. Well, I’m here to tell you it isn’t. And with that, welcome to another installment of the longest running profile series on African-American females in the tech space. This time the spotlight is on Tynicka Battle. She is the co-founder and CEO of ThinkTank Digital, a New York City-based digital marketing agency. Under her direction the company provides digital branding, social media strategy, online publicity and web/app development solutions. The company’s clients range from cutting edge start ups to Fortune 500 names in music, film, media, beverage, government and telecommunications industries including Pepsi, Lady Gaga, Motorola. Tynicka shares with us the triumphs and challenges of being in her position.
Current Occupation: Co-founder and CEO of ThinkTank Digital. A boutique digital marketing agency in NYC.
Favorite read: Charles Dickens’ “Great Expectations”.
Recent read:“The Sisters Brothers” by Patrick DeWitt, an awesome shoot-em-up Western.
2012′s ultimate goal: To not die as I walk across the street in the city, texting
Quote Governing Your Mission: “Just the facts ma’m”. I feel I can solve just about any problem if I focus on the facts at hand and remove all subjectivity.
LdC: I always start off with education. How did you come to select Rutgers and how did you like it?
TB: I’m a Jersey girl. Plus my parents told me they could only afford for me to apply to 3 colleges. Once my best friend also got her acceptance letter to Rutgers College, the decision became crystal clear.
LdC: How is your psych major applied to your current occupation?
TB: My Psych degress have been tremendously helpful. I was always intrigued by human behavior. I play close attention to many digital marketing campaigns to help fine-tune my own philosophy of what works well with users, and why.
LdC: Where were you before you helped found this business and what did you do, specifically?
TB: I was handling digital marketing for another agency from 1999-2006.