Kim Walters of Allied Moxy Talks Career and The Business of Niche Marketing In Hollywood

June 13th, 2012 - By Darralynn Hutson

MN: What is your advice to young female professionals that want to follow your path?

KW: When you’re young, it should be about building and using your network. You never know who you know. You have to be confident and flexible and own your own work. And I always tell people to not to be afraid to share your ideas. Look for opportunities to volunteer and intern and go above and beyond your assignments. Make good connections.

MN: Do you believe that there’s a mandate to reach AA markets because of more black projects being made?

KW: The more box offices success we see the more black films and projects will be made. With the success of partnerships like Don Cheadle and Showtime, or Will Packer and Sony and Bounce TV or Comedy Central and the Boondocks, there will be strong movies and shows [that] speak to the audience.

MN: How are you going to find people to join the team for the new department?

KW: We’ll start from within the Allied network first; but we’ll find the best talented people who have the experience but are willing to grow in this environment. I am always looking for leaders but I want a mixture.

MN: What are some of your immediate goals for the Allie Moxy?

KW: I was only here for three weeks before they made the decision to start the division. Right now, we have to service our clients and continue to grow the team.

 

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