Oprah has a way of inspiring people to find their greatness. In 2007, Don Imus’ negative comments about the Rutgers’ women basketball team turned the spotlight on how women of color are depicted in mainstream media. The outrage and dialogue around that on an episode of The Oprah Winfrey Show inspired Gina McCauley, 36, to do something about it. “I was convicted in that moment and launched What About Our Daughters with the narrow mission of getting Black women to defund foolishness,” she says. Now, five years later, McCauley’s site receives an estimated 60,000 views a month and continues to fearlessly confront negative images of Black women and the companies that support them, either directly or indirectly, such as Ford, whose spokespersonKevin Hart has been under fire for comments made about dark skin Black women.
Based in Austin, TX, McCauley has geared her career towards blogging and the digital space. She is the co-founder of Blogging While Brown (June 1-2, 2012), an annual conference in its fifth year and serves as a godmother of sorts to dozens of new bloggers building their presence online. Among her many accomplishments, she’s been named 25 Most Influential African Americans of 2007 by Essence Magazine, made The Root’s 2010 list of emerging and established leaders in the African-American community and won Blog of the Year at the 2002 Black Weblog Awards. Now, McCauley adds a Black Blogger Month honor to the list.
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