Myers also works to boost the self-confidence of larger brides who find themselves navigating unchartered territory in an industry that is geared toward the smaller among us. Myers believes that when a bride – of any size – is confident, everything else will take care of itself. And that goes for the dress, too. “The dress is a huge part [of the wedding planning process] for a lot of full-figured brides,” Myers says. “They want to look amazing and, a lot of times, they don’t know where to go to get that amazing look.”
In addition to featuring scores of beautiful, white gowns in sizes 12 and up, Myers provides tips on everything from choosing invitations to creating the perfect reception tablescape – and all from a plus-sized perspective.
It’s hard to believe that it was just six months ago when Myers first conceptualized the print incarnate of Pretty Pear Brides. The blog had been up and running for about eight months and was finally starting to generate revenue (readers, she says, came immediately) when she decided to start a quarterly magazine with bridal content based on each season.
While the pressure of launching a new magazine in just a few months didn’t deter her, Myers does admit that she grossly underestimated the financial undertaking of her new venture. “It’s very easy to say ‘I want to start a blog;’ you go out and get a domain name, figure out who’s going to do your hosting and start writing,” she says. “But when you talk about doing anything in print, you’re no longer investing $50 here and there. It’s thousands.”
To cut costs on her first issue, released in March, Myers published through HP’s MagCloud, a print-on-demand service. She nets less money per copy sold than if she had printed herself, but her up-front costs were significantly reduced. She now recommends this route for other women with publishing aspirations, as a way to minimize initial investment and test market sustainability before cashing in their entire 401K.
“I know that’s hard, because you want to go all out and be gung-ho,” she says. “But you have to be financially sound about it, too.”
Today, Myers is prepping for the summer issue of Pretty Pear Brides, which will be available mid-June. Success had come almost as swiftly as her foray into the magazine industry; she’s inked deals with a solid group of advertisers, and she will even be featured at Full-Figured Fashion Week in New York this month, as well as Backstage Bridal Pro Academy in Los Angeles this September.
“You know something’s going to be successful in your heart because you know it’s a good idea, but you don’t know to what extent – or how fast,” she explains. “I’ve had to learn that this is something that people are really excited about. We’re not Martha Stewart Weddings, yet. But we’ll get there!”
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