Race-Obsessed Study Says Blacks Use Cell Phones the Most

August 25th, 2010 - By admin

Another study about black women has been released, this time it’s about cell phone use. Apparently Madames, we use the cell phone more than anyone else, says an analysis of wireless bills by the Nielsen Co.

Why?

Peter Svensson of the AP writes: “One reason blacks talk more on cell phones may be that fewer of them have home phones,” but this hardly explains the whole difference. According to the National Center for Health Statistics, “25 percent of black adults had only cell phone service last year, compared with 21 percent for white adults.”

It also doesn’t explain why Nielsen folks, the NCHS, and yes, Mr. Svennson, are tracking my cell phone use or even care whether or not I have a home phone. Somehow I doubt they are that concerned about my well-being and whether or not I have the capability to reach out and touch someone from my home or when I’m on the run.

Studies are necessary to track information and keep society informed and, in most cases provide a necessary service to keep America and all of our agencies running well. Cell phone/residential phone providers and marketing companies need to know these statistics because they need to sell cell phones and mobile service; I get it. That still doesn’t explain why a study like this was created.

There’s a racial and gender disparity when it comes to cell phone use, but honestly, who cares?

These are the studies that prove that we’re not over our racial divide. No wonder we have such mind-blowing, never-ending race issues in this country. We’re so worried about breaking down mobile use by race. And speaking of race, I wonder why no other races were included in this “study.”

Releasing this information to the general public is just plain divisive!

Urgh. Now let me call my girl, Shaquanda.

Madame Noire Video

  • http://www.hlhkgkhjkgffjjjkcc.ca Martin Nihei

    Very efficiently written article. It will be helpful to everyone who employess it, as well as me. Keep up the good work – for sure i will check out more posts.

  • Eric

    Madam, you just got served hardcore by Anna.

  • anna

    ARE YOU KIDDING ME?

    "Race-obsessed?" It's called market research- understanding who's using what mediums so advertisers can best reach them.

    1. This was NOT another "study about Black women." If you go to the ORIGINAL Nielsen report, it's a study about "which Americans talk or text the most on their cellphones." The findings determine that it just so happens to be Black women.

    2. The source you link to is also very skewed, and again is NOT the ORIGINAL study. Sadly, that AP story makes it a Black/White issue and spends a majority of the article discussing race. Such is propaganda.

    The ORIGINAL study fairly breaks down cell and text usage by race, gender, age group AND geography- as any good study should.

    3. A site like Madame Noire thrives on this market research. In fact, your parent company's media kit, Moguldom Media Kit, has some "race-obsessed" points, so advertisers know that Moguldom Media sites are good for them to reach their audiences.

    Advertisers pay you to run their ads based on this "race-obsessed" data.

    You get paid and live to post another sensationalized story.

    So please stop acting like something as harmless and insightful as MARKET RESEARCH is enforcing a racial divide, when in fact, it's paying your bills.

    And PLEASE take a look at the original report here: http://blog.nielsen.com/nielsenwire/online_mobile…

  • Carm

    I know that's right! You hit the nail right on the head "These are the studies that prove that we’re not over our racial divide"!