Pushing Tech For The Better: Lauren deLisa Coleman On The Rise of The SmartPower Class

May 11, 2012  |  

In today’s fast-moving times, we’re all looking for a little support and validation. In that regard, Lauren deLisa Coleman just may be one of this new era’s powerati-to-watch. Coleman, who also writes for Madame Noire Business and profiles fellow tech professionals,  is well-positioned as a rising, formidable information source and media personality for the new digi-speak era. She runds a new social site venture  and leading podcast under the umbrella of SmartPower.

Prior to her current work, the Columbia University graduate founded Punch Media Group (PMG), a strategy and consulting company with offices in the U.S. and Europe specializing in digital space whose clients ranged from Microsoft to Snoop Dogg and was responsible for at least $1 billion worth of goods sold via clients. Prior to PMG, Coleman held several positions at MTV Networks in New York City.

With the release of her first eBook, The Rise of the SmartPower Class, we turned the tables on the media maven. Check out what she had to say,  her first eBook and was included in its first week on Amazon’s “Hot New Releases – Best: Media Studies” so we thought we’d check in with her to see what all the fuss is about….

What inspired you to write this book?

Well, it sprang from just watching what is going on in the world today coupled with my consulting work on a number of projects. I’ve always been very curious about people and their behavior. I think a lot of that started in my music industry days and dealing with hip hop. As I moved further into the tech space as a mobile strategist after that, however, and looked both the benefit and disruption that brought to people, I decided to analyze, write and speak further about it – particularly from the importance of adding a female perspective to the mix. I wanted to help people better navigate and make sense of turbulent times and somehow my book and other media assets have unfolded. What has been missing in helping people is a more hip, organic analysis of what’s going on today and a nurturing/respect of each individual. That’s what I’m bringing – something totally new and a result of my unique background and work experience.

How has your book been received so far?

It’s just getting started, but it’s been received very well so far. I was thrilled be listed the first week on Amazon’s Hot New Releases: Best – Media Studies” just under Andrew Breitbart’s book .

What’s the major take away?

That we need to be very much aware of a great shift that is happening in our society and not be left behind, particularly as Black women. We out index for example, in social media frequency from mobile phones but we can benefit from being more savvy about the power that this represents and how to best use it! This book will help people while also being pretty entertaining. I’ve included quotes from a variety of notables such as Chuck D and the HBO executive for “Real Time with Bill Maher.”

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