Hail To The Power of The Petition: Summer’s Eve Pulls Out of ‘BBW’ and ‘Chad and Ev’

May 9, 2012  |  

Things are a lot less fresher on the “Basketball Wives” set because according to the anti-“Basketball Wives” petition on change.org, Summer’s Eve has pulled its advertising during the show and its expected sponsorship of the spinoff, “Chad and Ev.”

Petition creator Alexis M. posted the update on the change website yesterday along with an announcement that another company would be pulling its ads soon too.

“Just received a phone call from Summer’s Eve. They have decided to PULL ALL THEIR ADS from ‘Basketball Wives’ and upcoming ‘Eve And OCHO’!!!! YAY!

One other company has decided to pulled their ads from ‘Basketball Wives’ & ‘EVE And OCHO’ but they ask me not to announce it yet. I will name that company next week.”

Popular Critic points out that advertisers pulling out of the shows is only half of VH1 and Shed Media’s problem. Viewership of the once-popular series is also declining. Basketball Wives’ ratings have slipped from a season 4 debut of  2million viewers, to an average of 1.87 million viewers and now 1.74 million, according to Futon Critic. A lot of women probably stopped watching the show on their own after the slap heard around the reality TV world aired, but the notoriety of Alexis M.’s petition is no doubt playing a huge part in the decline. Just a few weeks into its effort, the boycott has already garnered 23,500 signatures.

These ladies might want to start exploring new career options.

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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