The Obamas, The Carters and the Cult of Celebrity

April 16th, 2012 - By Charing Ball

Source: realtalkny.uproxx.com

President Obama was asked to give his opinion on probably one of the most pressing issues of our time: Kanye West or Jay-Z?

The question was part of a larger story in The Atlantic on the often troubled public perception of Kanye West.  According to David Samuels, author of American Mozart, the President not only gave his stamp of approval to Jay-Z but he also added this little amendment on his impressions of Kanye:

“Although I like Kanye,” Obama continues, with an easy smile. “He’s a Chicago guy. Smart. He’s very talented.” He is displaying his larger awareness of the question, looking relaxed, cerebral but friendly, alive to the moment, waiting for me to get to the heart of the matter. “Even though you called him a jackass?,” I ask. “He is a jackass,” Obama says, in his likable and perfectly balanced modern-professorial voice. “But he’s talented.”

If that doesn’t get you going, later that day came news that Beyonce recently wrote an open letter to Michelle Obama thanking the First Lady for being the “…ultimate example of a truly strong African American woman. She is a caring mother, she’s a loving wife, while at the same time, she is the First Lady!!!!” She continued. “No matter the pressure, and the stress of being under the microscope — she’s humble, loving, and sincere. She builds and nurtures her family, while also looking out for so many millions in so many ways.”

In response, Michelle Obama tweeted: “@Beyonce Thank you for the beautiful letter and for being a role model who kids everywhere can look up to. –mo.”

Aww, isn’t that special.

The well-documented friendship between the Obamas and the Carters seems endearing enough and it is easy to get all gushy over this public love fest. After all, we are talking about the most politically powerful couple in the Free Nations and the richest entertainment couple in the world. And together, they definitely play that angle up to a tee: Not only have Jay and Beyonce been special guests to the Obamas at the White House, but Michelle has also enlisted Beyonce’s expertise (i.e. singing and dancing) for the “Let’s Move”campaign. Likewise, Jay-Z has dropped Barack Obama’s name in his rhymes, and Obama referenced Jay’s lyrics when he dusted his shoulder off during a campaign appearance before he ascended to the White House.  And recently there was a girl’s day out which included a brunch/lunch with Beyonce, her mother, her mother-in-law, her cousin and the first lady.

The aligning of the two powerhouse couples really helps underscore the value behind one’s own public persona.  The Carters get a level of mainstream legitimacy that couldn’t be found alone in their music, which has been illustrated by the pictures of Jay-Z palling around with Warren Buffet, while The Obamas, in particular Barack Obama, gets to appear youthful, trendy and cool to a younger generation of potential voters. Yet as folks fawn over pictures and stories of The Obamas and The Carters union, little critique and analysis is actually given to what is built upon the friendship: celebrity or actual shared policies?

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  • guest

    Just because they complement each other does NOT mean they are BFF’s! I think y’all are reaching. They don’t vacation together, it’s all business. Just like last month, everyone was talking about Beyonce having dinner with the first lady…….. it was a fundraising event that other people attended also. IT wasn’t just them hanging out, it was business.

  • Ms_Mara

    LOL. This was obviously written by someone who could not be objective. Have we all forgotten President Obama brushing “the dirt off his shoulder” during a speech back in ’08? Pretty clear he’s a Jay-Z fan. It was a funny moment and we suddenly had a “cool” president for a “CHANGE”. :) And I wouldn’t be surprised if the Obama girls are allowed to listen to some Beyonce. Until the Carters move into the White House and/or start vacationing with the Obamas, I think too much is being made of a simple friendship. Didn’t all our past presidents have similar famous and powerful friends? Next we’ll hear that the Obamas are being inducted into the Illuminati. lol

    And just a correction, but Jay-Z has done quite a bit of philanthropic work. In the U.S. and abroad.

    • Pieface1127

      Completely agree! Sad to see a black site participate in the bashing of our president and making small irrelevant things major! Im disgusted madame noire, when will we as a people come together and uplift eachother instead of critisizing and downing eachother with mess only crabs in a barrel create! This so made you guys shoot to the bottom with me

  • Try Again.

    This post is trash! Maybe your purpose for writing this is for professional gain instead of voicing a valid concern. Joining the “Everyone find a reason to hate Jay&Bey” movement, huh? Please, spare me.

  • Chanee

    Well said!

  • Kenedy

    I think Beyonce is on the brink of releasing another album soon…so it’s important to her that the first lady calls her a good role model. Everything these celebrities do is calculated, I don’t believe they are genuine anymore.

  • guest

    Well said, I couldn’t agree more.  I’m very critical of Jay-Z.  He has a very big platform to really affect some change (perhaps, he is the most influential black celebrity), yet he does nothing with it.  What a waste.  I’m so over him.

  • cherryvalentine

    please madam norie you can stuff it on this one all the negativity  this man gets and a big part of it is being black, yet you sit here and call yourself madam “norie” and then post something like this?!? How about all those high powered corporate business owners that endorse the other presidential candidates why don’t you post a story on that! So the man got an endorsement from the carters big whoopie fudgin do! It’s about time black families stick together, you sat there and posted a story on “buy black” from black businesses but when two black families endorse each other you say something … pretty hypocritical if you ask me. 

  • Just saying!

    Amen!! I’m glad someone took note of this and that I’m not the only one who thought of this “friendship” as somewhat odd and unnatural. I definitely think it’s more of a celebrity thing than anything else because both couples benefit in a way by being associated with each other.