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(AdAge.com) — Immediately after rioting broke out in Kingston, Jamaica earlier this week the Jamaica Tourist Board decided to shelve its national cable TV campaign in the U.S. until the fighting ends, the board’s deputy director said. A recent ad for the Jamaica Tourist Board featured Olympic gold medalist Usain Bolt. Rioting broke out this past Sunday after Jamaican Prime Minister Bruce Golding announced he would extradite gang leader Christopher Coke to the U.S. where he is wanted on drug and gun-running charges. While Jamaican authorities are still searching for Mr. Coke, more than 70 people have been killed in the rioting.

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