The ever career changing Barbie doll reaches a new level of ambition–she’s running for president. Forbes reports that the beloved childhood doll will announce her bid on Thursday and you can expect her to campaign in shelves everywhere starting in August.
Presidential Barbie is produced by Mattel in conjunction with The White House Project, a nonpartisan nonprofit that strives to encourage more women in politics. Tiffany Dufu, president of The White House Project notes that women are now 50 percent of the workforce and comprise the majority of college graduates in the US today, but traditional gender roles still deter women’s progress in high leadership roles.
“During play we begin to make connections with what we aspire to,” Dufu said to Forbes. “Barbie motivates girls to aspire to be anything—including President.”
According to Mattel, Barbie is still the top-selling doll in the US. Ninety percent of girls ages three to 10 own at least one Barbie, although the average girl owns about 12 Barbie dolls. She is also big overseas, with Barbie sales increasing 12 percent in the fourth quarter, which is the biggest growth rate in over ten years.
Presidential Barbie will be available in four different races: African-American, Hispanic, Asian and Caucasian. Unlike her predecessor’s she wears weighted wedge heels that allow her to stand on any flat surface. Her power pink suit with red white and blue accents is designed by Chris Benz, one of the designers who has also outfitted First Lady Michelle Obama.
“Being President culminates Barbie’s career path,” Cathy Cline, Mattel’s VP of Barbie Brand Marketing in North America tells Forbes. “She stands for inspiring girls to be informed and involved in their local communities. We hope that one day we’ll have a female president standing in the Oval Office.”
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