Entrepreneur Spotlight: A Sister-Run Business Brings High-End Tea Stateside

April 11th, 2012 - By Andrea Williams

By Andrea Williams

When you ask people about their drink of choice when they’re out and about, hot tea is rarely at the top of the list. It’s a hoity-toity drink that brings to mind aging women with pinkies raised, casually noshing on cucumber sandwiches. But sisters Sonnia Shields and Rena Williams are working to change preconceived notions with their new tea company, SorenTea.

Shields admits that, years ago, the only kind of tea she was used to drinking was the iced variety – with lots of sugar, of course. But everything changed when the Wall Street investment firm she worked for transferred her position to London. Once in the UK, Shields fell in love with the drink, attending afternoon teas and becoming a self-professed “tea snob.” She even took a tea master class, learning everything from how to read tea leaves to the art of cupping.
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“I had had hot tea occasionally,” Shields says of her pre-snob days, “but I had never had the bold, rich loose leaf tea that I had in London. It was just a different experience for me.”

So enamored was Shields, that she began thinking about launching a company to share her tea bliss with the world. She had always planned to start a business with her sister and tea seemed the perfect vehicle.

“Before I visited her in London, Sonnia would tell me about her experiences going to afternoon tea, and I knew it was something I wanted to do once I got there,” says Williams. “So I fell in love with tea, but I also fell in love with the idea and the vision for our company.”

That vision is based on opulence, and the sisters have worked hard to develop a top-tier brand that positions their loose leaf blends as an affordable luxury for all occasions – not just sniffles and sore throats.

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  • http://www.womenaregamechangers.com/ WomenAreGamechangers

    I’m not a tea drinker but the ambiance of which they created their brand is quite unique.

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  • L-Boogie

    This is good.

  • Brittany B.

    This is one tea that is well worth the price. My ‘go to’ blend has been SoRen’s Vanilla Rouge. I love the smooth flavors and serve to friends and family as a coffee substitute—or with a touch of cream for a light dessert—when I can bring myself to share.I was a long-standing customer of Teavana and Adagio Tea but find SoRen to be much more robust in flavor. The tin also does a good job of keeping fresh so that’s an added plus. Highly recommend!

  • Rita

    I am a strong supporter of this company and have met the owners personally. I have tried most of the teas, and they are exquisite. For the quantity of tea you get, as well as the quality, I think the prices are affordable. Looking forward to hearing more about your success!

  • Nasesco3

    Wow! It was great to see these ladies on this site. I personally purchased there teas and I must say that my experience was awesome. I live here in Atlanta and its definitely not too expensive, this is ATLANTA! Look forward to buying more of your tea!!

  • Dfdlfd

    They’re so beautiful! Wishing you all the best. 

    • http://www.facebook.com/HjeanWms Hjean Wms

       Put your pics on the label…and I will buy It…:)…lol…

  • Alice

    Congrats I hope their business is a rip roaring success.

  • Guest

    I just visited the site for Soren Tea and I must say although I think this is a great idea (from one tea lover to the other) the selection are a bit pricey. So it seems to be geared to a particular group. That can be a problem especially here in Atlanta. LA, maybe not.. NY, def not but Atlanta def yes. Good Luck all the same.