In 2007, a then-junior Senator Barack Obama’s campaign for the White House took off when the one and only Oprah Winfrey endorsed his candidacy for president. At the time, the Oprah endorsement was seen as a game changer, helping the fresh faced Obama secure the middle class, white, American suburban female vote. White soccer moms all over American flocked to Obama at a moment where the relatively unknown politician from Chicago needed to secure that stamp of approval from the rest of Middle America. With Oprah came immediate legitimacy.
President Obama recently joked about that pivotal Oprah endorsement at a fundraiser saying, “And then, there is my good friend, Oprah, who very early on, when I was still running, just decided that she would support this guy with a name that nobody could pronounce,” Obama said, “And just like books and skin cream, when Oprah decides she likes you, then other people like you, too.”
For more about whether O decides to support O, visit TheGrio.com.
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