(Fast Company) — Mercedes-Benz and McDonald’s spend millions of dollars marketing their brands to make them visible, relevant, different, cool, or perhaps … to make them sell. Today the two very different companies are investing more in a similar strategy to make their medallions and their Arches “social.” They hope Facebook Likers and Twitter Followers will generate social buzz leading to better brand images and ultimately selling more more cars and burgers (respectively). The marketing mantra now in Stuttgart and Oak Brook is to stimulate positive “conversations” and word-of-mouth about their brands.
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