Solange is the Face of Carol’s Daughter’s New Natural Transition Movement

4 comments
March 15, 2012 ‐ By

Source: Black America Web

If you’re thinking about going natural or still struggling to find the best products since you made the big chop, Carol’s Daughter will soon have you covered. The natural skin and hair care line is launching a specific effort to help naturals everywhere with thetransitionmovement.com, and Solange Knowles has been named the face of the new campaign.

In the 30-second clip below, Solange teases the site launch, but overall details on what all is involved in the movement are slim. According to the website, the movement is expected to drop in the spring, presumably with new products and tips on how to handle your natural tresses as you transition. A few hair bloggers feel calling natural hair a movement makes the decision seem more like a trend rather than an effort to have healthier hair—and they say it’s a tad late considering how many women have already opted to forgo chemicals—but I figure the more product options black women have to take care of their hair, the better.

Check out the clip and tell us what you think about the idea of Carol’s Daughter’s new transition movement?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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  • Lisa

    Why are natural hair products so expensive? I refuse to pay 14+ dollars for a curl creme.I’ll stick to gel,water, and conditioner.

  • Amija James

    I don’t fool with CD ever since they came out with their campaign geared towards the “polyethnic”.  They can kiss my grits.  Now they want to jump on the bandwagon geared towards sistas going natural.  GTHFOH!

  • Elegance

    I disagree with the hair bloggers. By definition, a movement is meant to be a permanent change, not a fad so they are wrong about it. I think that it doesn’t matter that they are coming out with this movement at this time. That is what companies do, they look for trends and then, when they are sure people will be interested (and they will not lose money launching a fad) they will jump on the bandwagon. It makes perfect sense that they would wait to see if the natural hair thing stayed popular before launching a line since relaxed hair has been the norm for Black women for so many years. This is just a sign that the company and possibly society is accepting natural hair and believe’s it’s not a fad.

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