June Ambrose: Assertive in Style and Business
June Ambrose, a veteran stylist who counts some of the biggest names in entertainment among her clientele, adds reality television to her ever-expanding empire. “Styled by June” is set to premiere on Monday, March 19thon VH1. Ambrose’s ability to define and assert her vision sets her apart from her peers. She knows the value of her perspective, and she’s never afraid to share it.
Ambrose continually finds innovative ways to present her vision of style to the world. Last year she was cast as the style architect of Simon Cowell’s televised talent competition, “The X Factor.” She creates looks for each of the 17 acts vying for the audience’s approval. She also contributes daily beauty tips for Revlon’s All Access iPhone app. In her book Effortless Style, published in 2006, she advises readers that the key to looking like a celebrity lies in defining their own unique style and adapting it to each situation. It’s a business strategy that has brought her great success.
Ambrose has become adept at creating platforms for sharing her expertise. Her online presence consists of an impressive network of over 360,000 followers on Twitter and over 15,000 fans on Facebook. Ambrose uses social media to offer access to exclusive content and an authentic presentation of her style. “Fashion mags weren’t really recognizing me, so I created my own space,” she told the New York Times.
Ambrose has the credentials to the back up all the hype. She is responsible for creating looks for music icons like Mary J. Blige, Mariah Carey and Jay-Z. She’s the mind behind the iconic garbage bag suit Missy Elliott sported in the video for “The Rain (Supa Dupa Fly).” The same daring that brought her so much success in fashion helped her get her start. Ambrose is self-taught. Studying fashion through books and the sidewalks of New York. Her career as a stylist began during an internship with a record company. When a new artist needed styling, she seized the opportunity to volunteer her services and landed her first client sans portfolio.
Ambrose started her company Mode Squad in 1994. It has since blossomed into a complete creative service in brand imaging. Ambrose uses her gift of building brands to help clients discover their style and build a lifestyle around it.
Building Her Brand
Fashion reality shows have been a popular programing option for cable television for some time, but Ambrose wasn’t quick to get in the game. Just as in her other ventures, she waited until she was sure of the image she wanted to present, and nailed down a unique way to share it. “Styled By June” is a formatted show that follows Ambrose as she revamps the images of up-and-coming and rebounding celebrities. The show offers a chance for viewers to see the strategic process Ambrose takes with all of her clients.
The show has yet to premiere and Ambrose already has her eye on new projects. She has a new eyewear line with Selima Optique, and is in the early stages of launching a women’s lifestyle collection. Whether she’s plotting her next venture, or showing women the proper way to rock a turban, Ambrose continues to expertly articulate her chic vision of the world.
Cortney Cleveland is a content strategist and freelance culture & business writer working in New York City. You can follow her on Twitter @CleveInTheCity.