With Social Media, we virtually tell people what we’re doing and where we’re doing it every minute of the day, why not add sex to the mix—only if it’s safe, of course. That’s the aim of a new web-based campaign from Planned Parenthood called Where Did You Wear It.
Using scannable QR codes on the back of condoms distributed by Planned Parenthood, users can log on to a location-based site and share their protected sexual experience. A sample check-in would look something like this:
An under 20 girl and a guy whose relationship is all about love, and have already talked about safer sex and STDs, used a condom in the bedroom to prevent an unplanned pregnancy. It was ah-maz-ing — rainbows exploded and mountains trembled.
The approach seems to be that nothing’s wrong with safe sex so why not share it, although for some this is a bit TMI. There’s also an element of “see everybody’s doing it” but in a positive way. Maybe if people see how many other people are having positive experiences discussing and having safe sex, they won’t think twice about doing it themselves.
The site isn’t all about poking into stranger’s love lives either—although you can search who’s doing what by age, gender, orientation, and state. There’s also health information on STDs, proper condom usage tutorials, and a search engine to find the nearest Planned Parenthood health center. You can’t deny Planned Parenthood is thinking outside the box.
What do you think about the Where Did You Wear It Campaign? Will it really encourage people to have safe sex?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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