Entrepreneur Profile: Elaina Watkins of Skincare Line Blue Marble Body Care
By Marc W. Polite
Skin care is often an afterthought when it comes to what most people consider a marker of health. It is a challenge to get people to recognize the importance of skin care in the context of total health. One person who is getting this message out is Elaina Watkins, the founder of Blue Marble Body Care. Started in 2010, the company offers natural skin care products and educates its clientele on the pros of using non synthetic ingredients. Prior to starting her own business,Watkins was a bookkeeper for a tech company. Madame Noire contacted the entrepreneur to learn more about Blue Marble Body Care and how she became involved in the skin care profession.
MN: What made you start Blue Marble Body Care?
EW: My oldest son of 5, Craig was diagnosed with cancer in 2006. Craig’s diagnosis raised my consciousness of the chemicals we were exposed to. I learned that there were many synthetic and toxic ingredients in the skincare products we were using so I started making my own at home. I discovered an additional benefit to making all natural products as many of the skin problems my family and I were suffering from – such as dry and irritated skin – soon disappeared. I started Blue Marble Body Care to enrich and empower the lives of women and their families with nutrient-rich skincare and with education (through blogs and ‘Do It Yourself’ videos) on caring for the skin naturally.
MN: How much money did it cost to launch the business?
EW: I launched Blue Marble Body Care with $1000. The money was used for ingredients and basic supplies for all of my products.
MN: In your video, you use the term “skin foods.” Could you explain the concept for our readers?
EW: Sure. ‘Skin Foods’ are foods for the skin. It is the same nourishing foods that are great for the inside of our bodies that we have infused in our products to be used for the outside of our bodies. We use such ingredients as Coconut Oil and Aloe Vera that moisturizes and nourishes the skin with vitamins and minerals.