Does Beyoncé’s Loreal Campaign Offend You?

February 14th, 2012 - By MN Editor

L’Oreal and their spokeswoman Beyoncé are making headlines again. (The company who was once accused of excessive lightening the singer’s skin.) Now people are pointing the finger at how Beyoncé chose to identify herself.

Some are taking offense to the fact that instead of listing just African American, Beyoncé mentions the fact that she’s Native American and French.

The argument is that it’s assumed that black people in America (and across the world, really) are by default a mixture of several ethnicities, so why take the time to highlight your non-black heritage.

Others speculate that this is much to do about nothing.

What do you think? Should we be offended by the way Beyoncé chooses to identify herself or is this ad indicative of black people taking pride in being anything but black?

Read what people have to say about this topic and get a full analysis of the controversy at theGrio.com.

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  • Dayra Marrero

    I liked the face of the mother of Two and a Half Men.   It was really beautiful.   Dayra

  • Ladyargonna

    I think it’s awesome she’s identifying with *all* of her heritage, not just the African-American part! There’s no such thing as a pedigree for human beings, anyway, so who gives a rip?

  • Ladyargonna

    I think it’s awesome she’s identifying with *all* of her heritage, not just the African-American part! There’s no such thing as a pedigree for human beings, anyway, so who gives a rip?

  • http://www.facebook.com/patricevirgoharrison Patrice Virgo Harrison

    no because truth be told she originally is a louisianian we are all born of that background, not offended we embrace it

  • Mstrssoso

    The add doesn’t upset me at all… the fact that she decided to work for L’Oreal again is highly disturbing. L’Oreal was convicted of racial discrimination and has also been outed for digitaly lightening the skin of ethinic models/celebrities.

    Please read: http://www.guardian.co.uk/world/2007/jul/07/france.angeliquechrisafis

    I don’t care what Beyonce’s genetics are made of, I care about what her morals are made of. Way to show people that all things have their price.

  • Tt_200321

    Everyone has their own opinion, however I can’t see why anone would be offended. First of all if people didn’t notice Beyonce is not the only person with a Loreal ad that reveals the persons nationality. No one seems to realize Aimee Mullins also had one too revealing her as Irish, Austrian, and Italian. Jennifer Lopez has one saying she is 100% Puerto Rican, and a few others have the same commercial. It doesn’t matter what they are it’s just advertisement!!!! Get off your freaking high horses pricks…Besides I don’t know why it’s such a big deal they listed her as African-American first!! This is ridiculous people can only find the bad in every god darn thing SMH. Just for confirmation i’m African and Native-American and I hope someone is offended!!! LMBO

  • Honey4978

    the point of the add is that with a bunch of different ethniticies in your background, your skin color isnt going to be the same as everyone else out there! So the make up company is telling you that you can find a cover up for your skin color no matter what you are mixed or not. Why would people see any more than that? Who cares what she puts as her background, thats not the point of the add.

  • Chocolate_Star

    I’m not offended but I’m tired of hearing about her and don’t really care about her heritage.

  • ABoogie

    who CARES?

  • http://www.facebook.com/profile.php?id=1661491517 Krista Gibbs-Castillo

    :/ Only thing I thought was, “Oh, she’s Native American too?”
    THAT’S IT. Wasn’t the point of the ad to show that they had all kinds of shades to go with all kinds of races/mixes? I got nothing out of that commercial about her “taking pride in being anything but black.”
    Taking it WAY out of context.

  • WhateverNG

    I am not offened because my heritage is the same. She is creole so what is the big deal ? Yes Christine they are digging too hard as always.

  • Christine Chigbu

    Not offended. You’re digging here.

  • Bella

    I gave up on this chick a long time ago, so I couldn’t give a f*ck what she does.

  • http://www.facebook.com/profile.php?id=100000517836747 Paris Pacman Collins

    yes I am offended . I am tired of Black ppl not being proud of who they are. Its like every like skin chick that lie and say she mixed with Puerto Rican. Be proud of who you are or dont expect us to support you. These famous ppl get so famous their head is in the clouds. They start thinking they are white. And then when they get into trouble and catch a little heat i.e. (O.J. Simpson, Kobe Bryant, Tiger Woods and Micheal Jackson) Then they want to run back to us For support. Wait till a scandal hits they a**. And all the white ppl around abandons her. WATCH HOW QUICK SHE WILL BE SAYING SHE IS AFRICAN-AMERICAN…  

  • Bram

    When will this absurd “offended by how so-and-so defines themselves” finally end?  Some black folk are just obsessed by how they should be  defined, addressed, and identified that it’s become creepy.  No other race of folks I know of takes offence so easily, particularly where one tries to recognize other racial/cultural influences beyond black, or “African-American”, which by the way is a whole ‘nother stupid topic.  Grow up, people!

  • Bevm924

    perfect ex… My sons father is Dominican and very dark , Im Salvadoran and very white, our son is light brown with curly soft hair and he looks like a tan Asian with curls! lol he is so beautiful! since me and his father are Hispanic and born in the east coast what do you consider him to be should he say white or black or point out that he has Salvadoran Dominican Spanish and indigenous blood? who cares as long as he is proud of who he is and is … we are in school in Oregon right now and most Mexicans assume im white and most white people here assume im Mexican and assume my baby’s dad is African american. Salem has no diversity and no culture and assume everything here is black white or brown and most likely they will assume my son is Mexican or black does that mean his L’Oreal ad should be what most people around him consider him to be? MOST DEFINITIVELY NOT

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