Digital Diva 2.0 Helps Women Excel in Tech

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February 8, 2012 ‐ By Charlotte Young

Former journalist Dee Daniels is a woman with a certain talent for developing business initiatives. In 2004 she created Noir Woman News, a monthly news insert published in the Chicago Sun-Times. This business soon transformed into Noir Woman Ad Network, a website designed to give African American women a voice in the community. With her newest venture, Digital Diva 2.0 Women in Technology, Daniels hopes to assist women of all races. Chicago Business reports that Digital Diva 2.0 is designed to give aspiring women tech entrepreneurs a platform to network.

Daniels knows first-hand how difficult it was to start a business and how clueless she was when she first started. The 48-year-old Chicago resident saw how fast the tech scene was growing in Chicago and observed the lack of support for women.

“Through my business, I started running into a lot of women who were involved in technology — developers and coders and women who were creating sites — and everybody was saying, ‘There’s nothing here for us as a group,’” Daniels tells Chicago Business.

In efforts to remedy the problem, Daniels decided to step in and create a company to help these women entrepreneurs. Her business is much more than a women technology news site; it’s also a woman accelerator for start-ups in Chicago. In addition Daniels’ company brings women together to network and find support over panel discussions and events and also spotlights women in the industry.

“Ultimately, we want this to be a monthly place where people can come and get the resources they need. The events are the second Monday of every month,” she said.

So far Daniels has events lined up and available on Digital Diva for any interested women entrepreneurs. More importantly, she hopes that women realize just how valuable the internet is in starting business.

“When you have a bad economy like we do, online is probably one of the least expensive ways to start a business, yet women are more consumer-driven online than we are in building businesses,” she said to Chicago Business.

“I would like to see that change. A lot of that is because women don’t see the Internet as a business. Yet it’s not just a social environment. Somebody is making money off of us, so why are we not getting some of that money?”

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