South African Student Starts Fashion Website

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January 30, 2012 ‐ By Charlotte Young

South Africa’s Simone Besterfield is making moves in online fashion and beauty advice. The 20-year-old part time student from Cape Town in South Africa started MyFashionBeautyTips.com in August 2011.

“MyFashionBeautyTips started out as a small website intended to give young girls and women inspirational ideas about Fashion, Beauty, Make-up, Hair and all other things ‘girly,’” Besterfield said on her website. Six months after its launch, the site currently receives about 1,200 hits daily and has a Facebook following of over 1170.

“I never in my wildest dreams thought that it would grow into such a popular website and get as many visitors as it does,” Besterfield, who started the site as a hobby, said. Besterfield is both the owner and editor of the site and works with web developer and SEO consultant Daniel. The site has tabs for everything fashion and beauty from hair, handbags and magazine to news shoes and make up. It features articles on fruit that help you lose weight, juicy couture and the highest earning women celebrities.

In a press-release Besterfield says she “keeps strict quality control on the website so that the content is always helpful and informative for her readers.”

She hopes that this year her site will reach 500,000 visitors.

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