Tara Raines makes me realize I had every right to be as excited as I was when I found a nude bra to perfectly match my skin last year and why I’m allowed to be as pissed as I am that one of the fasteners is now gone: I may never find another one like it!
The 31-year-old LA psychologist has launched a new campaign lashing out at the lack of nude bra options for women of color. According to The Huffington Post, When Tara found out her mother and other family members and friends were dying their bras brown to match their skin color, she launched “What’s Your Nude?” to get retailers to pay attention to this need.
“Women of color have tremendous spending power in the U.S. and it’s absurd to think that in 2012 we are essentially disenfranchised when we shop for lingerie. It’s my hope that this campaign will drive not only awareness, but swift action by bra makers,”Raines told Women’s Wear Daily.
“I don’t think it’s too much to ask that bra makers include darker hues when manufacturing their collections. Women of color deserve to look and feel Hot, and a big part of that is looking like ourselves.”
In honor of Black History month, Tara is asking women to click the “like” tab at Facebook.com/morebrownbras on February 1 , and contact their favorite bra manufacturer or retailer by mail, phone, e-mail or social media using the Twitter handle #whatsyournude)
WWD says more then 260 women have signed up, including a few celebs like Holly Robinson Peete and Chrisette Michele who tweeted her support after Tara reached out to her:
“@WhatsYourNude lol! U know? Now that I think about it, you’re positively correct!”
I feel just like Chrisette Michele. This is such an obvious oversight but I’d never thought about it the way Tara did. I will definitely click “like” Wednesday.
What do you think about this campaign? Have you ever dyed your bras to match your skin tone?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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