Interracial Ad Doesn’t Sit Well with Some South Africans

January 26, 2012  |  

A poster from the Democratic Alliance in South Africa’s Youth wing depicting a naked white man and black woman with the tagline “In OUR future, you wouldn’t look twice,” is causing some people to do much more than that in the present.

Most have been supportive of the alliance’s message of racial tolerance and integration, but others say they don’t approve of the sexual innuendo, much less the implication of white male dominance, as the Washington Post points out in comment found on the organization’s Facebook page:

“Who is the head of a house? Yes, a man, and the man makes the choices and the women listens. So to some it has been offensive that the man is white and the woman is black, because it places the black nation under the head of the house, so to speak.”

South Africa’s trade-union congress, which is closely aligned with the government, had a much stronger response:

“The poster says, ‘Join the DA to have an affair with a white person,’” Zet Luzipo, a provincial secretary of the Congress of South African Trade Unions, told a South African news service.

“It entrenches the white supremacy that we fought against during the liberation struggle. We will not be excited with having an affair with a white person; we will not be enticed by that.”

Those who support DA Youth’s mission say this image has opened up a conversation that the country should have had nearly 20 years ago, and the alliance is standing strong in defense of the poster as well.

“We will not defend people who try to force others to comply with their preferences when those preferences show intolerance, unkindness, lack of imagination, failure of sympathy, absence of understanding, ignorance of alternative interests and needs in the human experience and arrogance in believing theirs is the only acceptable way.”

Sounds like the alliance is prepared for a fight.

Do you understand people being offended by the poster or do you think some are reading too much into the image?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

More on Madame Noire!

Trending on MadameNoire

View Comments
Comment Disclaimer: Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN
blog comments powered by Disqus