Is Diddy Launching a New BET?

January 24, 2012  |  

Reports say Sean “Diddy” Combs is expanding his empire with plans to launch a music-themed cable network reminiscent of the old MTV but for an African American audience. So basically a new BET, right?

The channel, called Revolt, is expected to launch 12/12/12 and is being promoted as a music and music news channel with an urban skew, and sources say the venture which former MTV programming chief Andy Schuon is involved with is well funded. Comcast will provide distribution as part of its commitment to the FCC to help launch minority owned networks. The company plans to launch 10 channels over the next eight years, including eight Hispanic or African American owned ones.

A Comcast rep didn’t confirm Diddy’s involvement but he said the company hopes to make an announcement soon. Previously, Comcast did announce plans to launch an African American-owned channel by January of 2013 so Revolt could definitely be it. Time Warner is also expected to get in on the distribution which means Revolt could land in 18 millions homes when it launches.

It will be interesting to see what the Bad Boy can do with TV.

What do you think about Diddy and this new Revolt channel? Could it be good for African American media?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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