I thought I’d seen the light at the end of the tunnel when the NY Post reported that the Kardashians were no loner sought after celebrities. The publication pumped out statistics that viewership of “Keeping up with the Kardashians” had dropped 14%, magazines with the sister’s faces on them were flopping, and they quoted one Chinatown nightclub owner who said instead of paying Kim $600,000 to host a party at his nightclub, he’d pay her not to show up. But thanks to Forbes—and actual reporting—it’s come out that the Kardashian’s are still Kashing in and their days (sadly) are far from over.
So what’s the real story? According to E!, this season of “Kourtney and Kim Take New York” is actually averaging its highest views in four seasons with over 3 million total viewers each week, which is up 43% from the prior season. The most recent Sunday night premiere also broke records as the most-watched ever, averaging 3.3 million viewers.
The Post almost got it right with the other stats but they were really just breeding false hope. Sales of magazines with Kim, Khloe, and Kourtney did decline slightly in December but that’s only because they were on the cover of four different publications, which over saturated the market temporarily. Even then, US Weekly, In Touch, Life & Style and OK! still reported average or slightly below average sales. And Travis Bass, the co-owner of Tribeca’s Red Egg, did say he wouldn’t pay Kim Kardashian to come to his club but not because she’s Kim Kardashian. The club has never paid a celebrity to host a party, plus he says the move wouldn’t appeal to his clientele.
One other rumor they fed was that Kim was replaced by a dog in the latest Skechers ads, but that’s not true either; her contract was just up. Bottom line? These girls aren’t going anywhere. Sorry to be the bearer of bad news.
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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