Why Are We Expected To Line Up For Red Tails But Not Pariah?

January 17th, 2012 - By Charing Ball

"charing ball"I went to go see Pariah over the weekend and actually, I really enjoyed it.

The film, which was written and directed by Dee Rees (protégé of Spike Lee’s protégé’), is a coming of age story of Alike, a 17-year-old Black girl from Harlem coming to terms with her own sexual identity as a lesbian and must waver the waters between her conservative mother, played by Kim Wayans, and her contradictory father, played by Charles Parnell. The film has been getting lots of praise for highlighting the invisible voice of black female queers in the community; however, the intense and strained relationship between mother and daughter has such a universal theme, which makes it relatable to just about anyone, who once struggled in their youth.

Yet the awesomeness of Pariah has been pretty much been overshadowed by the hype over Red Tails.  Despite the film, which centers on the plight and fight of the Tuskegee airmen, being well in the works for well over two decades, the hype around it didn’t start until recently, when folks began to spread the fear of God that if the film is not a box office success than all hope for the future of black films is doomed.

It all started when George Lucas, the Star Wars guy and creator and financier of Red Tails, appeared on The Daily Show to promote the film and started talking about racism in Hollywood.  In a follow up interview, Lucas hinted that if Red Tails was a failure, it could have negative repercussions for black filmmakers: “I realize that by accident I’ve now put the black film community at risk [with Red Tails, whose $58 million budget far exceeds typical all-black productions],” he said. “I’m saying, if this doesn’t work, there’s a good chance you’ll stay where you are for quite a while. It’ll be harder for you guys to break out of that [lower-budget] mold. But if I can break through with this movie, then hopefully there will be someone else out there saying let’s make a prequel and sequel, and soon you have more Tyler Perrys out there.”

Oh great, more Tyler Perrys.

Interesting enough, Red Tails was created by the same guy who brought us Jar Jar Binks, the computer-animated character who appeared in the Star Wars prequels and which generated much controversy over its racially charged, Rastafarian mimicry.   So why there is such a heavy emphasis on supporting Lucas’ Red Tails while genuine black films like Pariah are left to their own devices?

First off, I take issue with what is essentially has been a fear and race-based marketing campaign by Lucas to persuade moviegoers, particularly Black moviegoers, to see this film. We are told that if it would be the end of Black filmmaking as we know it. Never mind, if the film is interesting or compelling or even entertaining. We have a racial duty to unite to see this film or else we make Rev. Dr. Martin Luther King Jr. weep?

And never mind that Hollywood has been operating with the same M.O. for decades and decades. The industry will not likely change even if the film magically breaks box office records, which it will probably not. Why? Well stories told from the black perceptive have always had trouble finding dedicated audiences outside of the community. Point blank, the mainstream is less inclined to see films featuring black actors. And if we are to go on the long rationalized reason that Hollywood is a business, than we can be certain that Red Tails, even if it is moderately successful, will not inspire the business to take a chance on us.

But of course, Black filmmakers have known this little secret, which Lucas appeared to just discover, for years. This might explain why Black filmmakers haven’t been waiting around for Hollywood to give the proverbial green light to make and finance their own films. They may not get the big audiences and big box office numbers as their mainstream counterparts but the lack of financial support from inside tinsel town isn’t stopping brothers and sisters from picking up cameras.

However, all may not be lost in the world of Black filmmaking if Red Tails tanks. As reported, Rees is currently working on a project for HBO that will feature actress Viola Davis and a thriller flick called “Bolo.” And on Sunday night, Pariah received a special shout-out at the Golden Globes by legendary film actress Meryl Streep. Likewise the African-American Film Festival Releasing Movement, also known as AFFRM, has been steadily pushing for the theatrical release of quality independent African-American films through simultaneous limited engagements in select cities including I Will Follow and Kinyarwanda.  In short, the future of Black film – with or without the success of Red Tails – will survive.

Don’t get me wrong, I appreciate the effort of Lucas to bring more Black films, or at the very least a black film funded by a white man, to the big screen, but if this flops, I think it is less likely that we can count on him bringing a sequel to the screen. And that is all. So folks can stop with the “must read” emails and Facebook invites for bus trips to the movie theater. There is no more of a moral obligation to see this flick as there would be for any other mainstream film, which lets us carry the lead.

Long gone are the days that we should have to feel a need to prove anything to Hollywood.  If anything, it is the reverse.  And if Hollywood is as racist as we all know it is why should we feel the need to let the decision of what images gets green-lighted continue to be placed in the hands of those, who don’t see us as human beings? I mean, the last time Hollywood took interest in the black market we got a bunch of one-dimensional Blaxiploitation and gangster flicks in both the 70s and in the 90s.

Instead let’s throw our support – and dollars – behind filmmakers, who continue to make conscious efforts to not only make films despite not having the blessings of mainstream Hollywood but make good films period.

Charing Ball is the author of the blog People, Places & Things.

 

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  • Mademenentertainment

    Blah Blah Blah…….George Lucas paid his dues AND Red Tails was AWESOME…….THAT’S WHY!

  • Nik

    I never heard of Pariah until I read this article so no matter the hype of Red Tails, Pariah is not being marketed heavily. As far black people flooding to see Red Tails, I feel as if this article implies that most of us that choose to support the movie are mindless. I have no fear of the end of black film because as a people we are too talented & intelligent for that but I do believe it is a film worth supporting. It’s history and without this & many other milestones none of us would be where we are today. In essence never feel “obligated” to do anything you pay your money for but as for me I happily pay homage to my past & present

  • Djsqwyd

    Seriously?

  • Jeri

    Your attempt to bring awareness to the Black Indie film market seems less like an effort to gain support, but more like a shameless opportunity to shine light on the film I shall not name. 

    I love and support Indie films especially those done by talented African Americans, but this (IMO) was distasteful and comes off more like a Kanye moment.

    Red Tails and the movie I shall not name, are of two totally different genres and with two very different goals. For if it was NOT for the heroic Americans (that just so happen to be of African decent), and their sacrifices that were depicted in the movie, THIS movie (the one I shall not name) would not be possible.

    So before we go on the attack and compare apples to oranges, let’s think about the bigger picture here. Surely, you can think of a more productive way to garner support! #thatsall

  • Alphamael

    First off, I take issue with what is essentially has been a fear and race-based marketing campaign by Lucas to persuade moviegoers, particularly Black moviegoers, to see this film. We are told that if it would be the end of Black filmmaking as we know it. Never mind, if the film is interesting or compelling or even entertaining. We have a racial duty to unite to see this film or else we make Rev. Dr. Martin Luther King Jr. weep?

    Lucas’s statement wasn’t a shot at the black community..it was putting nonblack america on blast for its hypocrisy.. lets stop putting the onus on us when its not our fault..

    • Wynona

      I don’t see it that way. I guess it’s all a matter of perspective. He stated facts that nobody in Hollywood wants to own up to and it just so happened to put the spotlight on their a$$$es I see nothing wrong with that

    • Jk

      thank u son finally someone said it. 

  • Jrpejones

    Not about to see a movie about a lesbian…sorry!

  • 123

    We’re not expected to line up for this movie b/c homosexuality is wrong, an abomination, and against GOD, so we shouldn’t support it.  It will do horrible in the box office, and rightfully so.  Realize the life you are living is destined for hell and straighten (pun intended) your path. 

  • Allie Emet

    Great article!

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  • Isos

    I understand the article and its points about the black film industry , I just think a different movie should have been chosen to go up against Red Tails.. these are two different types of films. this article almost seems like a publicity stunt to get Pariah out there.. now if there was a movie out about The Men of Montford point and Red Tails going head to head this article would seem more genuine to me it just seems like a fake rapper beef to get more airtime. I had never even heard of Pariah and truth be told after reading about it. I don’t want to see it anyway, It doesn’t not appeal to me

  • http://www.facebook.com/people/Najah-Husser/649022329 Najah Husser

    Thanks for shedding more light on this subject, however I see it a bit differently. Pariah and Redtails are too very different projects regardless of how they were funded. You can’t ignore the name “George Lucas” but the story is about Black history, fighter pilots and the racial injustice that was the Tuskegee experiment. Now, from the trailers I’ve seen of Pariah, it’s a coming of age story of a Black teen in Brooklyn struggling with her sexuality. In the Black community alone, this is a subject we don’t really need to pay money to see as it’s up close in our own backyards. Also, I compare it to Precious in a way – that didn’t get the real buzz until the likes of Oprah stepped in (= big bucks to distribute).  I think if the subject matter was not one of homosexuality and had my sh*ts and giggles, the Black community would support. We’ll just wait and see…

  • C.L.

    Myth: If we support films about black folk, then Hollywood will put out more movies about black folk. TRUTH: I been hearing this for over 3 decades. If we are still singing this song, then we (again) have been deceived.This is a numbers game. If non blacks don’t see movies about blacks, then it will always be a challenge to create “black blockbusters”

    Myth: Red Tails is going to teach folk about our history.
    TRUTH: What did people learn about the Airmen that they didn’t already know? That they were black fighter pilots? Their story has been around for over half a century. There have been other movies, books, tours, and lectures. Learning about them outside of making someone else money is not difficult.

    Myth: George Lucas deserves credit for telling this story.
    TRUTH: Why? Others have told the Airmen story w/o any of the fanfare or hype. including the Airmen themselves. Why does Lucas deserve credit for something others have done years before him. No one does a movie if they don’t think they will make money. This was a business move by Lucas; not a selfless act to tell an untold story of American history.

    FYI -  just because Lucas has a black girlfriend almost half his age, doesn’t give him anymore license to tell our story than the next person. I seen someone mentioned he sleeps w a black woman; so did Storm Thurmond.

  • Erick_fields

    Great piece. And to everyone who ran out to go see a typical action film with an all black cast then I commend you for trying to support. But I want you to consider this the marketing strategy of this movie because it had a inferior story was that George Lucas was taking such a big risk putting this movie out…how can it be a risk he will make his money back on the DVD sales alone plus he will also make money on the sale of the rights to premium networks….he got on TV to get those of African Desent to feel obligated to go see the movie…but if we go or if we don’t it doesn’t matter we don’t have enough numbers to make this a Box Office smash and he knows(How many Black Women or in Star Wars,and 2 Black Men? Yea I’ll wait) if you want to be a sheep and go see something that before he started talking about how Hollywood is racist no one wanted to see..then do it but please stop trying to justify your pathology. It’s kind of pathetic. And the difference between me and most people I can say this with conviction,George doesn’t even take losses on garbage Star Wars movies you think he gonna loose on this

  • Steve J

    Wait so even if I don’t want to see a film abut back lesbians, I have to see it because it’s a TRUE Black Film. HUH? I loved RAY and it was done by a White man,  it was awesome; and I have nor reason to see Kissing Jessica Stein or any movies because they are authentic. That’s a crock

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  • Vince

    Ms. Ball:  encourage all to support both and other like films.  That’s a win win! 

  • iTal

    as some one who DOES NOT live in the US; my point of view, as far as black films from South America, Africa, Europe and Asia, (YES ,ASIA) do not have the privilege  or standing that “hollywood” do. We tend to get bypassed by the mainstream market. The movie Pariah, that you just mentions will not get ANY play in my locality unless someone makes a bootleg and brings it (or sells it online) just as most of the US might not promote a Ghanian, or South African movie with out american backer, 
    I say good for Lucas for at least trying to even the playing field from his end (yes the tyler parry comment is unfortunate but ill chalk that one up to slight ignorance of the black film industry) ;  even though we, internationally, ALL know the racism of hollywood, getting backing from respected and well known sources will  make it more obvious to the international industry (who extremely marginalize and ignore black film and filmmakers outside of the US) that black people can, have, and will make great films and yes profitable too.

  • EtanielBenCYehuda

    I hate to say this on a national forum, but Black Americans are so gullible!  Americans, in general, are not critical thinkers and lack an inkling to research things for one’s self.  This is why the same stale formula of Hollywood always works.  This is the why the same stale formula of politicians always works.  Why are Black Americans so adamant about “living up to the standards” of Euro Americans?  Aren’t these the people who have blatantly and maliciously violated our Ancestors?  Aren’t these the people that run the courts and police precincts with little/no regard for the life of Black Americans and Hispanics?  Wake the hell up already on last week!  GL is using the story of Black people for a career resurgance.  Dear people, please let’s look and operate beyond our emotions!  Thank you.

    • Vince

      I disagree with you wholeheartedly! 

      Blacks, worldwide, are a savvy people.  And, we MUST be at the table (in the big house), in all industries and professions.  Historically, successful change has been generally effected, assuming many variables, from within, not from without (in the fields).  Yes, worldwide Blacks have had and still have to a large degree, lemons, but among many others, President Obama and First Lady Michelle Obama, Red Tails, Serena Williams, Oprah, Lewis Hamilton, Dr. Ben Carson, Colin Powell, Spike Lee, Mellody Hobson, Fela!, and Pariah are lemonade.  And, while their distributions differ, both Red Tails and Pariah are in the movie house!  And so should we be. 

  • Lord Have Mercy

    As a Black Man I’ll go any movie that portrays Black Men in a great and positive light, because way too often we are portrayed in such a negative light. As far as “Pariah” I saw the trailer and I may check it out. I don’t have anything against gay people, live and let live is my motto, but gay theme cinema & books do not appeal to me. It all comes to one’s own personal taste, I hate horror movies and Tyler Perry Movies so I don’t watch them.

  • http://www.facebook.com/profile.php?id=768944147 Brandon Easton

    Folks don’t fully understand
    the nature of the business and retreat to the “Black pride” argument as
    if that takes money, distribution and cultural impact/influence into
    account. I happen to hate those Tyler Perry movies and therefore I do
    not support them. I try to support Black indie movies by seeing them in
    the theater AND THEN buying them on DVD/Blu-Ray. I’m not a complainer, I
    act and support things that NEED support. Right now, Hollywood is not
    going to produce anything with Black leads – and what’s worse, they
    won’t HIRE BLACKS to work on film behind the scenes. It’s easy to say
    “do it ourselves” but when the marketing and distribution is still under
    the control of the larger system, we can do it ourselves all day long
    and then no one will ever see our films. It’s complex and problematic on
    so many levels, but the worst thing we could do is boycott RED TAILS
    because of some short-sighted allegiance to displaced racial
    nationalism.