Microsoft Wants to Help You ‘Avoid Ghetto’ with New App

January 11, 2012  |  

Microsoft may be attempting to help people avoid “certain” neighborhoods with their “Avoid Ghetto” GPS app, but they need to concentrate on a short route to avoid the backlash that is coming with this new product. And yes, the name really is, “Avoid Ghetto.”

Already people are having a WTF moment at the sheer irresponsibility of the name for the patent which is currently in development. Now, Microsoft is trying to backtrack and explain itself out of this ghetto mess:

“As a pedestrian travels, various difficulties can be encountered, such as traveling through an unsafe neighborhood or being in an open area that is subject to harsh temperatures,” Microsoft states in their patent claims. “A route can be developed for a person taking into account factors that specifically affect a pedestrian. Moreover, the route can alter as a situation of a user changes; for instance, if a user wants to add a stop along a route.”

I wouldn’t be surprised if Microsoft has already come up with a “find the poor minority neighborhoods” app or a “hood tracking” device so they can identify these unsafe areas. I want to say the company had good intentions initially but I can’t even give them that. They should have known this was not going to fly.

Would you use an app to help you avoid the ghetto?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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