Like Cars? This Website Is For Women Only
When it comes to picking out the next ride, women are taking charge of the auto industry and selecting what they want. Industry officials estimate that although women now influence 70 percent of car-buying decisions, auto websites, don’t cater to the deciding factors women look for in cars—until now. According to the LA Times, Vroomgirls has launched to help women find the perfect vehicle.
“I’m not a girly-girl — I’m a journalist,” Tara Weingarten, the founder of Vroomgirls said to the LA Times. Weingarten served as Newsweek’s auto reviewer for 15 years before starting her website company.
“I recognize what women like, and I want to give them a product with honest information delivered in an entertaining, stylish way.”
While men may think of gear ratios when buying a car, women tend to focus on safety ratings, trunk space and even space for their purses.
“I want to leave out the jargon and humanize cars,” Weingarten said.
The Vroomgirls website offers a fun and colorful layout with reviews, driving tips, child safety tips and feature stories. Viewers can search for cars by brand and type.
Vroomgirls joins one of about a dozen auto sites that cater to women out of the thousands of generic auto websites that exist.
Scott Monty, the head of social media at Ford Motor Co., tells the LA Times that Vroomgirls has the potential to gain 100 percent of its visitor’s attention, compared the much smaller percentage that mainstream auto websites receive.
“Consumers want to know about what matters to them, and they want to know it now,” he said.
The site received 35,000 hits in its first week, a satisfactory number to Weingarten. Only the future knows what’s in store for the site. She has already secured sponsorship from big names such as Toyota, Ferrari and Lamborghini.