It’s not just Tyler Perry fans who are mad at Kim Kardashian, it’s America. More than 277,5000 people have signed an online petition at BoycottKim.com, saying the reality TV star has “made a mockery of American culture.”
The purpose of the petition is to attract as many signatures as possible in order to influence sponsors to stop hiring Kim to endorse their products. In addition to signing the petition, the site asks visitors to stop supporting a host of brands Kim K. is the spokesperson for or who carry her products, including Sears, TrimSpa, Sketchers, Target, Walmart, David’s Bridal, Sephora, and the whole E! network.
Wording on the site, says:
As our friends and neighbors struggle with real problems including inflated prices for fuel and groceries, a frightening job market, and a broken and divided government, we cannot continue to be distracted by moochers like Kim Kardashian. American families work hard to educate and raise their children with faith and morals, working ever longer hours to make ends meet. We do not need the added burden of explaining to our daughters why they should work hard and get an education versus the pursuit of a materialistic lifestyle by any means necessary including selling out their principles and exploiting sex for profit.
One of the founders of the website told NY Daily News, the boycott is being closely monitored by Sears, which carries the Kardashian Kollection. Another co-founder explained that the short-term goal of the boycott is to gain 350,000 signatures but 500,000 would likely be the kind of “serious number” that would prompt a company like Sears to re-evaluate its relationship with Kim.
At just seven weeks into the campaign, the group is close to hitting its 350,000 mark.
What do you think about this effort? Are the Kim K. haters going too far or are they right about her influence on American culture?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.