Jackie’s Editor-in-Chief Resigns Over Rih-Rih Drama

December 20, 2011  |  

Well that didn’t take long. Eva Hoeke, editor-in-chief of Jackie, the controversial magazine that’s having a PR nightmare over the racist terms used in an article to describe Rihanna, has resigned. According to Necole Bitchie, the editor and the publisher felt her credibility were compromised by the incident, and in a statement on the publication’s Facebook page, she announced she is laying down her editorial responsibilities. Here’s what the statement says:

I realize that my first reaction on Twitter, where I indicated that it was a joke, was an incomplete description of what I, and also the author of the article referred. The term ‘n—a b—h’ h” has come over from America and we have only this to describe this particular style of clothes that we can try to interpret. Due to the enormous pressure from social media, I promised to do better regarding the language in future issues of Jackie and I have offered to rectify the situation.

I have now come to the conclusion that rectification is not the right solution. I regret that I have taken too quickly positions on an item in Jackie – which incidentally had no underlying racial motive. In the course of events I went with, the publisher came to the conclusion that, now that my credibility is affected, it’s better for all parties if I immediately lay down my duties as editor. After my eight years giving my heart and soul for Jackie, I realize that these errors – although not malicious intent – are a reason for leaving. “


What do you think about the editor resigning? Is it the right thing to do?

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  • prettybrowneyes

    Bye bye Boo Boo

    • Pam

      Bye bye in deed, I personally think it was not a mistake on her part, the Dutch speak and understand English very well, her apology sounds very lame to me…she is looking for publicity…lame!lame!lame!

  • Ms_Sunshine9898

    It was ugly of her to let it pass but she didn’t need to quit her job over it either. She should just chalk it up as a lesson learned and don’t do it again . . .

  • Jill

    She must be living under a rock if she thinks the n-word is appropriate to use. The US-Europe cultural gap is not that big.

  • Darkman

    Fired an editor from a mag selling 57 000 units in Netherlands? What a victory!!!! We should look for the real problem which why people  treat so poorly our ladies? because we started that?

    My friend and I used to call each other N* and one of our caucasian
    classmate found it cool so he called my friend N*. He got punched before he could explain why he used the word. But from that day, we stopped calling each other N* because we realized we opened the Pandora Box.

    Ladies, help close one for all this Pandora Box: boycott any so called artist who call you b*** (and any of your “friend”).
    Rihanna attire is standard in the entertainment industry, Madonna started it 30 years ago, so it’s not the issue. The issue is the azz shaking in the gangsta video, with the degrading lyrics. Hard rock, punk, or any trash music from caucasian never degrade women like rap does. This start with the gangsta rap.

    • Darkman

      …and should ends with them

    • chaka1

      Applause. I have been saying this for years knowing that one day all this “my nigg–s” junk was going to bite us.

  • Darkman

    Ladies, boycott any so called artist who call you b***

    • Darkman

      My friend and I used to call each other N* and one of our caucasian classmate found it cool so it called my friend N*. He got punched
      before he could explain why he did it. But from that day, we stopped
      calling each other N* because we realized we opened the Pandora Box.

      Ladies, help close this door too, boycott any so called artist who call you b***

  • Darkman

    Fired an editor from a mag selling 57 000 units in Netherlands? What a
    victory! We should look for the real problem which why people  treat so
    poorly our ladies? because we started that?

  • Darkman



  • habbibi

    Look at her then look at Rihanna. She is plain and Rihanna is gorgeous. We as black women are gorgeous but it is people like this Jackie person that want us to believe otherwise. She has never heard anyone in the media talk about a celebrity openly with such bigotry and hatred. This was her moment to say “yes she is inferior to my white skin”. She is not that naive to know this behavior was beyond unacceptable. She would not have dared to speak about Madonna, Brittney Spears and any other caucasian  celebrity like that. She should never ever have another job in media. The fact that no one stepped up and said “we can’t print this garbage” really shows that they are just as warped as she is.

  • Tellitlikeitis

    This editor is wrong on so many levels.  She needs to step away from the keyboard and her job!!! She definitely did the right thing!

  • Classylady98_98

    …then howcome white women have no general slang term name to be known by…no hnky, white trash, lilly white f*ck…its always us huh……always us. With the internet connecting us as it has amongst other exposure, I find it hard to believe that she didn’t know that would be taken as offensive or that she couldn’t educate herself on what would be appropriate.,”beautiful Rihanna” would have worked just fine

    • chaka1

      Isn’t one of the top mainstream pop songs right now N—gas in Paris? If we have no respect for own culture, why should anyone else care? We will degrade ourselves gladly for a check and a trip to the grammys.

      • Tellitlikeitis

        Chaka1, you make a good point.  However, I think that every civil rights organization will be after the editor who prints “Cracker Dog Smelling Flat Booty No Rhythm Having Fake blond Beyotch” to describe a successful white singer such as Taylor Swift, Brittany Spears etc.  That editor should have known better.  There is NO way she could have thought that it was O.K. to print such a thing!  I also question her boss’ intentions as I’m sure that someone looks over articles before they are printed.  Therefore, her bosses need to be held accountable too.  Now, if common sense isn’t that common to her, then she needs to step down from her job…her bosses included. 

        • habbibi

          They all need to be fired!!

      • Tiredofthebs

        I completely disagree with i. Ur playn advocate n deflectn the blame from who started calln our ancestors n in the first place ur also disregardn the fact that whether right or wrong most Black ppl who use this word use it as a sense of irony or as a term of endearment, sort of how gay men Have tirned the f word into sthing only they use

        Its amazing how even when u clearly c a non-Black woman use the word u immediately point to some wrong doing on our part. To me, that doesnt prove that ur smart, but conditioned.

        • Tiredofthebs

          *disagree w u

      • Blacsilk

        When a white group sings something inappropriate, is the entire white race accused of lacking respect for it’s culture and degraded because of it?  I think  not. What black people, as a group don’t need is someone trying to add insult to injury by saying that what this women did to Rihanna was some how our [the entire black race] fault because SOME black singers use self-deprecating language in their songs. Come on! Get real!

  • Nicki

    I believe that she truly had no bad intent.  Having spent some time in the Netherlands, I believe that, as a culture, they tend to be sensitive to racial issues.  However, I think she severely misjudged the racism and hurt still attached to the term that was used.  Her apology, therefore, seems to be more “sorry I didn’t know what it meant” than “sorry I allowed it to be used in the magazine.”  That being said, she deserves to be let go for her ignorance.

    • Rakhnaten

      There are a lot of hurt and frustrated people in this world who don’t consider that to be an attractive approach Nicki. They feel like hurting someone else. Eva is an ideal candidate. 

  • Ok “Editors”, “writers”, “psychologists” please stay away from street, slang, derogatory language in describe people of cultures & ethnicities that you do not understand. How about that?

  • Guest

    Fake apology if I can use that word. The damage was already done, just as she intended.

  • Shelourb

    Oh well….I believe her apologize was fake. And I too agree that this chick still think it was ok. But we all know that she is regretting it right now. Chick just lost her job because of her stupidity.

  • JN31

    Wow. There’s a difference in apologizing and being truly sorry. I do not think she actually understands why people are so enraged by the article. It’s upsetting to see how people of color are looked at overseas- and also how Americans are looked at overseas. She offers no true sympathy, just excuses on why she thought it wouldn’t be a big deal and goes so far as to insinuate it should be taken as a compliment.

    The fact that in her ‘resignation’ she mentions the phrase yet again only shows subliminally that she thinks the word is ok and there’s no big deal with it. It would be so much easier if racists just came to terms with it and accepted themselves for who they are.

    • chaka1

      Why are you surprised? It was the Black “artists” themselves who made the words n- and b- mainstream pop culture. Don’t be shocked when non-black people use our own words to describe us. That woman is just reflecting what we seem to promote within our own culture.

      • Blacsilk

        Who says these are “OUR” [the black community] words. Just because some black people use these words, does not make ALL black people own these words. I don’t recall Rihanna using these words to describe herself. This woman made the decision, on her own use these very unflattering words to describe Rihanna. How dare you and her blame the entire race of black people for what she alone did on her own. 

      • habbibi

        Really, Mrs Chaka Khan this is not prevelant in the black culture. We are not referring to ourselves as such. Only a handful of artist are doing this.

        • chaka1

          OK…Prove me wrong. Isn’t one of the top songs in the nation (and around the world) right now N—as in Paris? Kanye and Jay z who are on a national live tour have a few more popular songs where their genius is rhyming n—-er with n—-er. Shall I keep going?

          • habbibi

            I don’t know what the songs are number 1 in the nation but I don’t hear any of these lyrics on any radio stations I listen to. I do know that hip hop does not represent the majority of black culture. I agree that these songs shouldn’t be glorified or rewarded in anyway but that does not condone other races to blatantly deride and insult any african americans.

            • chaka1

              We can go on and on all day. All I am telling you is within our own race, we can’t allow our own people to sell out our history then turn around and get mad when people use our own words against us. Rappers like Jay Z claim they have taken all the power out of the n-word so when you go his concert, the white kids are joyously screaming it at the top of their lungs. Kanye went to facebook headquarters and did a performance in front of the entire staff shouting the n-word over and over again. No one, I mean NO ONE ever puts these “artists” in check. You can bury your head in the sand and talk about how hip-hop and ghetto culture doesn’t represent all black people, but they have been the dominate images and faces of Black America since 1992. You have white, asian and foreign artists trying to immolate what they think is acceptable Black American lingo. And guess what, the N-word and the b-word are major parts of it. Just like violence, poverty, and pregnancies in our neighborhoods, we have no one to blame but ourselves for allowing this to happen. Even when I hear a 12-year-old singing the n-word to some pop song, I feel like I’m part to blame because I allowed this to happen.

              • Lauren

                So what are you saying then, that no one should speak up about it and we should just do nothing because that’s just the way that it is?

      • Mzcali310

        I hate when people say “well if you don’t like other people saying it, then dont say it.” I personally dont give a f**k if I say n1gga 100 times I dont want a white person saying it whether they trying to be hurtful or not. For me the n word is like your mom hitting you in the back of the head tryna get you to clean up room. Its cool for her because you know her but let a stranger do the same thing you fighting no hesitation. The same place she got the info about the word n-ggab-tch is the same place she shuda went to know not to call black people that. That broad aint no short bus rider, she knew it wasnt right. Point Blank Period. There’s no excuse for it. Blacks are so quick to jump to the defense of someone else while at the same time blaming ourselves #REALLY

      • Rakhnaten

        That’s how simple it is. It’s shocking to see the hateful reactions to Eva’s tasteless judgment.