What brand names fill your closest? Old Navy, Baby Phat and Forever 21? Or Marc Jacobs, Prada and Gucci? If it’s brand names such as the latter, when you get tired of your old clothes, there’s a new site that allows you to cash them in for equally chic styles. According to Fast Company, Refashioner is the online sharing site for those with an expensive, high class taste in fashion.
QVC notes that the average woman has 22 items of clothing sitting in her closet unworn, with an estimated value of over $2 billion. While the less-expensive brands will most likely end up in clothing donations across the US or yard sales, Refashioner allows the chic clothes to gain new life and attention with a new owner, while the former owner proudly struts her new purchases. This is the site that would allow the fashion-conscious and somewhat spending-conscious woman to wear something new at any given time.
The peer-to-peer exchange site exclusively for luxury clothing, allows users to post photos of their unwanted clothing in an online customizable closet. Refashioner then prices the clothes. Once a piece of clothing sells, the site keeps $8 of the total purchase and the user receives money than can only be spent on the site. Users can also link their closets to other users with similar taste or tell the story behind an item of clothing.
Before you get too excited about Refashioner, the site comes with a haughty warning: “We have no patience nor mercy for knock-offs.”
Users with impeccable taste and an extraordinary clothing selection join on an invitation only basis. The creators hope the limitations will inspire an appealing sense of intimacy. With fewer customers, users will be given more attention.
The site is capitalizing on a wave of luxury online sharing sites, such as HiGear, an online luxury car sharing site and Exclusive Exchanges, which allows users to trade homes.



