Head Woman In Charge: 11 Insights From Sheri Riley, Founder of GLUE, Inc.

December 20, 2011  |  

In our series, Head Women In Charge, we have dynamic Black businesswoman share their insights on career and their businesses. This week, we’re featuring Sheri Riley, who is the Founder and Chief Partnership Strategist of GLUE, Inc. and has spent 20 years building profitable partnerships for products and personalities like: BMW, WNBA, Converse, and Porsche.

Riley received her start in partnership development and product management over twenty years ago and successfully introduced the world to multi-platinum artists like Usher, Toni Braxton, and TLC as the Senior Marketing Director at LaFace Records.

In addition to leading GLUE, Riley is also the Creator of Exponential Living, a ground-breaking initiative that helps celebrities, athletes, corporate executives, and high achievers create balance among life’s key areas in ways that promote a higher standard of excellence.

Riley has been recognized as Who’s Who in Black Atlanta, 2011, with the Atlanta Business League’s 2009 Creative Style Award, being named one of the Top 25 Women in Atlanta in 2007 by Rolling Out Magazine, a finalist for the American Marketing Association’s AMY Award Event Marketing Program of the Year (over $100,000) and countless other honors.

In her own words, Riley describes key lessons of her success:

What’s helped me most in building my career is being a person of integrity professionally and personally.

I knew my business ideas was great every day that I stay in business and new business opportunities continue to present themselves.

My greatest personal strength is my commitment and dedication to my relationship with GOD. Through prayer, I am able to understand, endure, thrive, persist, overcome, enjoy, and stretch myself and my vision.

My biggest learning lesson was separating from people IMMEDIATELY when they showed me their presence in my life was not for my good. In the great words of Ms. Maya Angelou, “when people show you who they are, believe them.”

The costliest mistake I made was not severing ties with my former business manager when he made his first mistakes. Instead, I tried to work with him and believed him when he said he was a man of integrity and would honor his agreement if he made financial mistakes he would cover those costs.

The best piece of advice I got was keep your personal and business expenses low. It’s not about how much you make, but how much you keep.

My most exciting project has been too many to name. In my company’s 14 year history, there has only been one project that I didn’t care for.

The best piece of advise I could give to other entrepreneurs would be to continually evolve your business and continue to educate yourself.

I define success as being at peace with who and what I am and spending time doing what I love and being with the people I love.

If I could do it over again, I would have fired my former business manager at the first mistake.

My favorite book on business is … I have several favorite business books. I really enjoyed Richard Branson’s autobiography, The E Myth, and Play Like a Man, Win Like a Women.

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