(Businessweek) — Define your niche and then design your website to maximize your appeal to that niche, making sure that your marketing campaign emphasizes your company’s strengths, says Gabriel Shaoolian, founder and chief executive officer of Blue Fountain Media, a New York website-design and online-marketing agency. “This is not about smoke and mirrors. There are no gimmicks to doing business online. Your website isn’t going to drive your business model. It is your business model that will drive your website,” he says. One trend that you might consider is incorporating mobile Internet applications, such as iPad and iPhone, into your site, says Brian Morgan, CEO of Adventure Life, a boutique travel agency in Missoula, Mont. Especially when they are on the road, your customers are likely to access your site using mobile devices.
More on Madame Noire!
- When The Shoe Don't Fit, You Have To Quit! The Worst Celebrity Foot Offenses
- You Have 0 New Messages: Signs It's Time To Re-Vamp Your Online Dating Profile Now
- Do It Now! 10 Steps To Fighting Procrastination
- Ask A Very Smart Brotha: Why Don't The Smart, Successful Men Date Black Women?
- Gizmos, Gadgets, And Games That Kept Us Entertained Back In The Day
- Breathe, Stretch, Prioritize: How To Be More Productive At Work
- Plastic Surgery And Skin Bleaching: Celebrities Who Took It Too Far
Mommy In Chief
Mommy In Chief
Is your child energetic and full of life?Read More
Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN