(Inc.) — The generally-accepted dogma among entrepreneurs is “bigger is beautiful.” You’re nothing until you have some brand name investors on your board and 50 employees at your command. This “go big or go home” attitude leads to a lot of success stories but I wonder how many would-be entrepreneurs fail because they think the only business worth having is one that is chasing a billion-dollar opportunity. In this article, I’d like to propose an alternative approach. What if you got into business with the goal of building a $2 million company, instead of a $200 million company? What impact would a $2 million goal have on the way you think about building your business? Here are six reasons it’s sometimes better to stay small than to try to go big.
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