It’s not only rappers and pop stars getting into the celebrity fashion line – gospel singers are too. Houston native and gospel star Yolanda Adams has launched her own clothing line to dress the church-going, professional crowd her music already caters to. “This line can go anywhere. It can go to church, it can go to brunch, it can go to the boardroom, so there are many places you can take this line,” she said of her collection, to KHOU in Houston.
Adams insists that she was intimately involved in the design process of developing the line. Certainly, her own 6 foot frame influenced her desicion to offer a wide range of sizes, which range from a size 4 to 26W. Although the line won’t be offered in stores, it will be available online and via trunk shows.
Although the brand and sizes will appeal to a broad audience, what about the price point? With items ranging from $125 to $2000, it’s safe to say that a substantial portion of her fans won’t be able to afford her apparel. Nonetheless, the fact that Adams is offering free alterations for three years will certainly sweeten the deal. How many brands offer such a sweet deal?
