7 Black Cosmetic Lines Dominating the Market

July 18, 2011  |  

by Evette Brown

These Black women are controlling the board rooms at these cosmetics brands targeted towards other black women.

Walking through the cosmetics department in WalMart and other retail chains, most African-American women will notice that quality products designed for them are few and far between.  Outside of MAC, Queen Collection, and Fashion Fair, there are a select number of cosmetics lines created for black women that we are aware of and indulge in purchasing.  It might be due to lack of promotion, proper marketing, or funding, but cosmetic lines that have dedicated themselves to servicing black women are difficult to uncover; but, they do exist.  Some are retailed nationally while others are strictly available online.  Nonetheless, these six cosmetic lines for African-American women are continuing to build their niche in the billion-dollar industry.


Supermodel Iman has evolved into a cosmetics mogul with her line, IMAN Cosmetics, Skincare, and Fragrance.  Regarded as the first cosmetics line designed for all women with skin color, IMAN was created in 1994 after the model grew tired of having to mix foundations together to create the perfect shade.  After a landmark alliance with Proctor & Gamble in 2004, IMAN is now on the shelves of mass retailers including WalMart, Target, Walgreens, and Duane Reade.  Her line is considered one of the best available for African-American women.  Iman is using her line to prove that you don’t have to walk the runways to be a supermodel. You can transform into one every day with just a smudge of eyeliner and a swipe of concealer.

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  • jonis

    MAC is not a black cosmetic line.. do your research!!! They have a wide variety of colors but was created by two men in Canada who created a red lipcolor for Madonna then in 1996 was purchased by Estee Lauder. Its def a cash making machine however it is NOT an African American line

    • L

      MAC started as theatre make-up and then evolved into the business it is today. If you notice with any MAC product it is highly pigmented and heavy so that it will show in bright lightening perfect for any stage performance

  • Angela

    What tha hell!!!!,
    This site tells you nothing, including the top 12. Someone was not totally into this when they decided to create this site.
    Get it together,pleaseeee

  • Meme

    Keep scrolling, it’s there. Thanks for the names of the 7 products.

  • j

    This article is horrible! It doesn’t even tell u what the 7 black cosmetic lines ARE…why have a big title and not have the info…? :/

  • sally

    wow never seen so many black people jk lol

  • DH1

    Great job on this post. You introduced me to a few beauty companies that I wasn't aware of, and gave me more information on those that I was aware of. Thanks

  • Wonderful products that holds a great deal of personality….. The world has not heard the last of LAMIK-Beauty, amazing, amazing, amazing!!!!

  • I think that black women are extremely beautiful with or without makeup .I decided to create my own Brand of makeup I just started in March of 2011 and I am hving agreat time introdcung it to the public good luck to all the people who love beauty and skin care

  • Paula R

    I absolutely love LAMIK! The makeup is absolutely flawless and the skincare products are the bomb. I knew I had found a winner when the toner didnt burn to death, strip the life out of my skin or leave it feeling like I just put a coat of lard (yes I said pig fat). It was nice and gentle and still did the job and I have sensitive(ouch) oily (oouucchh) acne prone (ooouuuccchhh) skin! lol. Congrats to LAMIK for making the list! And congrats on opening my eyes to the world of great products made by beautiful black people! Can I face model for you???? 🙂

  • Eboni W.

    Wonderful lines doing great things. Shout out to LAMIK Atlanta!

  • Roni

    LAMIK seems like an Amazing Makeup line, I researched there website here it is http://www.lamik-beauty.com

  • I had an opportunity to experience LAMIK Beauty up close and personal at a workshop in Houston this past weekend…Kim Roxie is so passionate about Revealing the Beauty of women through the LAMIK Experience…I saw women's lives and perspectives about make-up change in an instant…This was my first time ever hearing someone present on beauty and make EVERY WOMAN in the room realize her true beauty….Can't wait to have my beauty revealed througth LAMIK…Thanks Kim Roxie…You are ..thebomb.com….Blessings

  • ferre

    keyshia diors makeup line KA'OIR is great! i bought all the colors http://www.kaoir.com

  • Cammy

    LAMIK has mastered the art of BEAUTIFUL, with this FABULOUS line of make-up. You are an AMAZING and OUTSTANDING ARTIST and have a wonderful talent. THANK YOU for making me SOOOOO beautiful on my wedding day. The sky is the limit, and you are a BLESSING.

  • SSpriggs

    LAMIK is the best!!! It’s a Revolution!!

  • Dominisha higgins

    YES YES YES! I LOVE LAMIK beauty i'v been going there for two years and i can honestly say my beauty has beeb revealed and not APPLIED

  • CeeCee713

    Lady L Boutique LOVES Lamik!!! This fabulous line keeps our models looking picture perfect before every fashion show! Effortless beauty with an ecological conscious – AND an eye towards renewable materials and recycled packaging – this line loves skin and the earth – and that's what we love the most! Kim ROCKS! Go GURL!

  • carter & co.

    Gotta love LAMIK. They reveal your true beauty!

  • Jetara

    L-love…I-In…M-makeup…I-in…K-kindness. I LOVE LAMIK because it is so much more than just makeup its a movement to empower woman of all types. Lamik wants to teach woman and girls how to better themsevles.

  • ~Charnellia

    If you guys LOVE to have perfect looking eyebrows, you HAVE to try the LAMIK beauty products (brow powder & cream…also must apply w/ appropriate angle brushes).. I had a LAMIK beauty make-over almost two years ago & I received lessons on how to apply the make-up as well as other helpful tips. When I'm out, ppl always stop me & ask "Who does your eyebrows" & I respond: "Me!!! :)"…..All thanks to my LAMIK make-over. I've learned that you can have your hair pulled back into a ponytail or tucked behind your ears & look just as fab as long as your brows are in great "shape" :)….

  • andrea

    I always use LAMIK products and it has the best skin care products that I have ever used…and let’s not get started on the makeup..let’s just say once you use LAMIK products you’re hooked..

  • Juliemango

    I am gonna check out iman’s line!!!

  • sherese

    I love black opal use and swear by its products. I love to support my own

  • Robert

    What about Genuine African Formula Cosmetics. They are the best natural cosmetics company there is.Love the Let it Grow shampoo and Super Grow Hair Gel.

    • Yela Yel

      It must be a lot of LAMIK employees commenting on this post. It is a recession and the make up is too expensive. ANy who I am a make-up junkie, love make up and coastal scents, ELF(also has some great brushes for $1-$3) and BH cosmetic have affordable make-up and brushes. Also Maybelline Matte Mousse works great for me, NYX is also a great brand. Get a good primer for your face eyes and lips and if you are a make-up pro you can work wonders with low priced make-up.

      • Just the facts

        The recession is over. It happened about 3-4 years ago. So when it was ACTUALLY happening, no one really knew it and thought it was just beginning. Check your facts. Even though many people are unemployed, the worst for this recession cycle has passed. Now, fixing the debt is a whole other issue no LOL

        Anyhow, support black owned businesses, especially in the fashion/beauty sector. We clearly don't get enough attention/recognition as our counterparts