Video: Live Mechanics Founder On The Business of Street Couture

June 28th, 2011 - By TheEditor

Once upon a time, not too long ago, urban fashion lines were nearly non-existent. Today, they represent a large part of the fashion marketplace. Live Mechanics is one of the fashion lines which responded to a market demand for more culturally-creative men’s fashion. Established in 1999 by Osa Odiase, the Los-Angeles based line prides itself on reflecting a fusion of politics, music and street fashion. TAP correspondent Brandi Fowler got to sit down with Odiase to discuss the inspiration and business of his 12-year-old brand.

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