How Koreans Dominate the Beauty Supply Industry

May 19th, 2011 - By TheEditor

(Patch) — Frank Mohadou closed the door to the beauty supply business he was struggling to keep, in the slice of space he obtained from his sister.  The still night held no comfort for the African native as he slid behind the wheel of the $250-a-month car he could barely afford.  He ignored the thought of going home; knowing soon he would have to find another place to live since the people he was staying with were drifting apart.  Instead, he sat; his anxiety and frustration combed into a manageable silence as he contemplated ways to grow his business. Just then, a Korean-American stepped up through his thoughts and across his path to stop at his storefront.  They often waited until he was gone to peek inside his store, Mohadou said. He knew he was an outsider. He didn’t speak their language. But he was trying to break into their world – a billion dollar market that primarily services black hair.  For almost 50 years, the Korean-American community has dominated the black beauty supply market by opening large stores, buying out smaller black-owned ones and using the faces of black celebrities on their products and black employees in their stores to grow their businesses in the black community.

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