(Eurweb) High-quality, natural products aimed at ethnic consumers are in short supply in the mass market, according to Laila Ali, who says her new self-titled line of hair care, skin care and fragrances — produced in Miami Lakes by International Beauty Brands — is intended to fill that void. Ali’s line includes purifying shampoo, hydrating shampoo, curl-defining gel, conditioners, hair relaxer, age-defying cream, tone equalizer and daily face wash. Retail prices range from $10 to $18 for the hair and skin products, with fragrances priced between $35 and $45. The hair products lean heavily on conditioning properties to compensate for the fact that African-American hair tends to be coarser and more heavily processed from relaxers. “A lot of the products that are out there have chemicals that are not good for us and the environment,” Ali tells the Miami Herald. “What’s important to me is creating something that actually is going to build and strengthen the hair. It’s about trying to balance being good for you and also giving consumers the results they want.”
